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SFCM - Case

Total questions: 20

Worksheet time: 9mins

Name
Class
Date
1.

What kind of sales organization structure was predominantly prevailing at Eureka Forbes?

a)

Customer based

b)

Product based

c)

Geography based

d)

None of these

2.

Which of the following initiative was used by Eureka Forbes as a self-selection mechanism?

a)

Friend get a friend

b)

Own your bike scheme

c)

Achiever’s club

d)

Bettering the best

e)

None of these

3.

On all India basis, Recruitment at Eureka Forbes is mostly done from _____ source.

a)

Advertising

b)

Referral

c)

Campus

d)

None of these

4.

Eureka Forbes had traditionally (before 2004) rewarded Euro champs solely on the basis of _______.

a)

Sales Value

b)

Sales Volume

c)

Number of calls

d)

Number of demonstration

e)

All of the above

5.

What kind of sales organization structure was predominantly prevailing at FormPrint?

a)

Product

b)

Customer

c)

Geographical

d)

None of these

6.

In sales compensation Vignettes case, which company has longest sales cycle?

a)

Elmenus

b)

Big Belly

c)

Information is not available

7.

From of the option below, pick a company with shortest sales cycle (time needed from prospecting to closing the sales)

a)

Form Print Arthro

b)

Elmenus

c)

Big Belly

d)

Eureka Forbes

8.

From of the option below, pick a company with longest sales cycle (time needed from prospecting to close)

a)

Form Print Arthro

b)

Elmenus

c)

Big Belly

d)

Eureka Forbes

e)

Step smart Fitness

9.

Choose the company where ‘Formula method’ of sales presentation will be most appropriate.

a)

Form Print Arthro

b)

Elmenus

c)

Big Belly

d)

Step smart Fitness

e)

Eureka Forbes

10.

Under ____ brand name Form Print offers products to auditory and dental markets.

a)

Orthro

b)

Procast

c)

Loganstar

d)

None of these

11.

Which of the following is NOT an advantage of deploying ISR channel to sell Orthro 500?

a)

Limited risk as contracts are with termination clause

b)

Good knowledge of ISR

c)

Loyalty towards company

d)

All of these

12.

Affordable care Act 2010 may have brought _________ changes in US healthcare markets. (Form Print)

a)

Hospitals will become more price sensitive

b)

More opportunities in Non-hospital segment

c)

None of the above

13.

In which company, sales people were reimbursed for all travel expenses.

a)

Step smart fitness

b)

Eureka Forbes

c)

Data is insufficient

14.

Which of the following is NOT an element of sales compensation plan?

a)

Basic salary

b)

Commissions

c)

Bonus

d)

Equity

e)

None of these

15.

Choose most appropriate sales compensation element to build ‘ownership / loyalty’ among sales force.

a)

Basic salary

b)

Commissions

c)

Bonus

d)

Equity

e)

Sales contest

16.

Tick sales compensation element which is paid on the basis of relative performance

a)

Basic salary

b)

Commissions

c)

Bonus

d)

Equity

e)

Sales contest

17.

How sales force at Step smart’s commercial division was organized?

a)

By customer

b)

By Product

c)

By Geography

d)

Combination

18.

New England district comprises ____ territories.

a)

6

b)

7

c)

8

d)

9

19.

Sales goals / quotas were set on the basis of _____ at Step Smart Fitness.

a)

Sales Value

b)

Sales Volume

c)

BPI

d)

Data not available in the case

20.

Identify salesperson in New England district whose actual sales (2011) higher than sales quota.

a)

Ellis

b)

Barrow

c)

Foster

d)

Gibbons

e)

Concetta