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WorksheetsOCR GCSE PE Commercialisation in Sport
Total questions: 10
Worksheet time: 5mins
What are the main media influences in sport?
Internet
Video
TV
Social media
Internet
TV
Newspaper/Magazines
Snapchat
Newspapers
Magazines
Which of the following are not examples of the positive effects of the media on sport
Raise awareness of sport
Promote healthy active lifestyles
Showcase sport's positive values
Present positive and inspiring role models
Motivate people to take part
Generate revenue and attract investment for sport
Generate revenue for charity Publicise a variety of sports and activities
Provide examples of skills and tactics
Improve inequalities by giving coverage minority ethnic groups and disability sport rather than traditional sports
Make certain sports more fashionable
Introduce new supporters to sport
Educate spectators through analysis
Celebrate effort and success
Give sport a high status in society
Which is a positive effect of media in sport?
Intrude on performers' privacy
Showcase negative values and behaviour
Undermine officials and their decisions
Dictate event schedules and availability
Obstruct spectators and participants
Incite distrust and prejudice between groups
Discourage activity by encouraging armchair spectators
Alter competition rules and traditions
Edit coverage so it is incomplete or biased
Reduce spectator attendance at live events
Reinforce inequalities by limiting coverage to traditional sports or social groups and under-representing women's, black and minority ethnic (BME) and disability sport
Generate revenue and attract investment for sport
Generate revenue for charity Publicise a variety of sports and activities
Provide examples of skills and tactics
What does commercialisation mean?
The influence of commerce, trade or business on an industry to make a profit
The short video in between programmes on TV
A newspaper article
A radio advert
Which of the following is not a drawback for sponsor
Difficulty of minority sports or those with little media coverage to attract sponsorship
If the event is disrupted, media exposure and advertising potential are lost.
If the sport or performers cause bad publicity, this reflects badly on the sponsor
Uncertain investment – sporting success is not guaranteed
Who is involved in the Golden Triangle?
Sport
Sponsorship
Media
Players
Performers
Media
NGBs
Coaches
Performers
Athletes
Media
Money
Which of the following scenarios reflects the golden triangle in action?
Children do a sponsored silence to raise money to buy table tennis equipment for their youth club
A school receives funding from the National Lottery to build a new sports hall and posts the news on its website
An amateur football club is given new kit by a nearby supermarket and wears it for a photo in the local newspaper
An amateur netball club receives funding from Sport England to increase grass roots participation
Sponsorship is defined as:
Financial support from an external benefactor
Promoting a product through various formats
A form of public support or approval
Financial gain through sales
Media influence has a positive impact on sport, select the correct advantages to a sport.
Increase in grassroots participation
Increase in money to develop sport
A sponsor's name is linked with the success of the team/player
Scheduling to suit supporters
More competition leads to more training demands
Media influence has a positive impact on players, select the correct advantages to players
Higher wages
Role models are formed
More competition leads to more opportunities to compete
Sponsor's dictate a player's behaviour
More money to support player development
