What are the two different processes that make up ELM?

What does ELM try to explain?

Central Route Processing is...

Central Route can only occur when the receiver is...

True or False: If the receiver is not affected by the message, they will probably ignore it.

True or False: If the receiver is uninterested or unable to understand, they will lack the ability to do central processing.

Who developed the ELM

Peripheral Route Processing is...

True or False: In peripheral route, the receiver may decide to agree with a message based on the attractiveness of the source.

Victoria went to the store to by new pots and pans. When she got there she could not decide which brand to get. Then, she saw famous chef, Bobby Flay was endorsing a specific brand. Because she loves Bobby Flay so much and trusts his cooking abilities, she decided to go with that brand. | This is an example of:

True or False: Those that use peripheral route processing are more active when it comes to the message being presented to them.

True or False: Both central and peripheral processes should be understood because both occur in receivers.

Where was ELM developed

How can ELM be applied in advertising? (two answers)

What kind of jewels did we use in our example??

Application in Advertising! - if there is low customer involvement, which route will process the advertisement?

Elaboration Likelihood Model explains how attitudes are...

In our example, which famous person had their own makeup brand?

ELM focuses on how humans process...

Which does the peripheral route focus on?