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WorksheetsMarketing Principles Midterm Review
Total questions: 27
Worksheet time: 14mins
The marketing mix is..
The combination of the four basic marketing strategies
The best way to run a business
Target Market
Market Segmentation
What are the four basic p's of the marketing mix?
Price, Position, Place, Promotion
Population, Price, Product, Promotion
Price, Product, Place, Promotion
People, Production, Place, Promotion
Using factors such as age, gender, and race is using what type of market segmentation?
Geographics
Demographics
Psychographics
Behavorial
If you market your product in America and in Europe this is what type of market segmentation
Demographic
Behavioral
Psychographic
Geographic
You are marketing a new piece of fitness equipment and decide to send out flyers to member of a local gym. This is an example of what type of market segmentation?
Behavioral
Psychographic
Geographic
Demographic
You decide to use your target market's attitudes and personalities as a form of market segmentation. This is an example of...
Psychographics
Geographic
Demographic
Behavioral
You live in a country where jobs are assigned and the government has total control of the economy. This is ....
Socialism
Communism
Capitalism
You read about a civilization that existed many years ago with no organized government and whose economy was based on bartering for goods. This is an example of what type of economy?
Command
Market
Traditional
Components of capitalism include..
Market economy with limited government intervention
Market economy with extensive government intervention
Command economy with limited government intervention
Command economy with extensive government intervention
Product is
the latest invention
the goods and services a business provides to sell to the market
the amount of money a business makes
the amount of money a business spends
Marketing is....
the process of developing, promoting, and distributing products, or goods and services, to satisfy customers' needs and wants
all marketing activities designed to satisfy the needs and wants of sports consumers
the process of developing, promoting, and distributing products, or goods and services to satisfy customers' needs and wants through entertainment, or any diversion, amusement, or method of occupying time
marketing through sports and entertainment
This type of competition focuses on brand loyalty or the quality of a product
price competition
market
monopoly
nonprice competition
Market concept is ...
Determines the best way for customers to locate, obtain, and use the products and services of an organization
Includes all promotional activities which are not personal selling, advertising, or public relations
The idea that you must satisfy the customer’s wants and needs to make a profit
The goods and services a business provides to sell to their market
The colors in logos should be chosen to evoke feelings
True
False
A good logo should be simple and easy to recognize
True
False
A monopoly is a business ...
that has many competitors
has a few competitors
has no competitors
You live in a town that has two grocery stores. This is an example of what type of competition?
pure
monopoly
oligopoly
The process of systematically collecting information and analyzing data to create a marketing plan is called..
Market Research
Good marketing
Market placement
Market Competition
The principles and values based on honesty and fairness that guide basic business decisions is.....
Legal obligations
Business code
Business ethics
Business regulations
You are running a business and discover that your product has a major flaw. You decide to not release this information to the public. Is this ethical behavior?
Yes
No
What part of logo design do marketers participate in?
Creation
Research
Presentation
Creation, research, and presentation
The group of consumers a business focuses their marketing efforts on is called the ....
Target Segmentation
Target Mix
Perfect consumer
Target Market
Sales promotion is....
The goods and services a business provides to sell to their market
Includes all promotional activities which are not personal selling, advertising, or public relations
The idea that you must satisfy the customer’s wants and needs to make a profit.
informative or persuasive message
You decide to open a tutoring service and decide the best business hours are from 4:00 - 9:00 each day. This is an example of...
Information utility
Possession utility
Place utility
Time utility
A local store begins to accept apply pay in addition to debit cards. This is an example of what type of utility?
Possession
Information
Time
Place
Getting information to your customers by advertising, labeling ,etc. is what type of utility?
Time
Information
Possession
Form
Your research shows that movie goers like to stop for a cup of coffee and dessert when leaving the theater. You decide to open a coffee and pastry shop near the local theater. This is what type of utility?
Place
Time
Possession
Form
