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WorksheetsPoonchh Tach
Total questions: 10
Worksheet time: 3mins
1.The dog food market in Dalmatia is;
Medium sized
Small but high potential
Mature
is near the flower market in Nayi Billi
2.The pet dog population in Dalmatia is roughly;
1 million
5 million
10 million
Smooth
3.The biggest packaged (dog food) brand in Dalmatia is;
Cukoor
Dribblez
Pedigree
DeepVeer
4.To a large number of dog owners, packaged dog food means;
Expensive
Unnecessary
Both expensive and unnecessary
A convenient snack when you’re hungry
5.Pattie’s Target was;
D$ 500 Mn in Year 1
Breakeven
Both D$500Mn in Year 1 and Breakeven
The name of a large retail chain
6.The largest segment of dog owners;
Wear size XXXL clothes
Use only dog food
Use dog food occasionally
Don’t want dog food at all
7.The smallest segment of dog owners are likely to;
Be first timers
Spare no effort in taking care of their dogs
Be midgets
Feed their dogs chicken lollipops
8.Top Dog as a product is;
tastier than other dog food brands
superior to other dog food brands on nutrition value
as good as other dog food brands but cost much less
shaped like a bone
9.Pattie felt that her marketing should focus on a single segment because;
Time, money, and other resources would be less
Success was essential and hence focus was important
Both the above
Married segment was productive by itself
10.The decision Pattie finally made was;
Choosing a suitable target group
Choosing a suitable price point
Choosing a suitable concept
None. She shut her computer and went home.
