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WorksheetsMARKETING - Drip and Porter’s Five-Forces Model
Total questions: 10
Worksheet time: 28mins
Porter’s 5 Forces model helps to do what?
analyze the potential attractiveness and profitability of specific company
analyze the potential attractiveness and profitability of any start-up at any time
analyze the potential attractiveness and profitability of specific industry
analyze the potential attractiveness and profitability of IT start-ups
Analyzing "threat of new entry" helps you to understand ...
what does it take to start a business in a international market
all internal risks about launching any new business in any country
all external risks about launching any new business in any country
what does it take to start a business in a specific sector?
Powerful buyers may lead to an situation where...?
massive amount of clients have the control over the buying conditions
your (rather limited amount of) clients have the control over the buying conditions
massive amount of potential clients have the control over the buying conditions
massive amount of loyal customers have the control over the buying conditions
It is important to analyse the "threat of substitution" as it...?
provides you an understanding of any products/services produced by your competitors
provides you an understanding of the need to produce any alternative products/services
provides you an understanding of all your own products/services
provides you an understanding of the availability of alternative products/services
In case there are many (potential) suppliers, this means that...?
you should regularly change the suppliers
most probably the suppliers are not powerful
most probably the suppliers are powerful
you should never change the suppliers
You can understand the "competitive rivalry" in case you analyse... (MORE THEN 1 CORRECT ANSWER)=
the level of competition in any new market in any country
competitor situation
commodity situation
the level of competition in specific sector
A product or service is different in case it ...?
is outstanding - different from other products
has different features (color, size, etc)
can be changed easily
can be used in many different ways
Persuading your audiences to behave in particular ways
... helps you to control your potential customers
.. is one of the DRIP elements
... is ultimate goal of online marketing
... is ultimate goal of marketing
Is this good when people talk about your brand?
always YES
no
never
usually YES
Demonstrating how your product is different, superior, cheaper or easier to use compared to other products refers to...?
Reinforcing marketing messages
Reinforcing online marketing messages
Reinforcing a brand’s message
reinforcement
