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WorksheetsMarketing Strategic
Total questions: 30
Worksheet time: 29mins
Manakah yang bukan merupakan karakteristik pemasaran/marketing?
Mengembangkan produk yang tepat
Membuat materi komunikasi yang efektif
Merekrut tenaga promoter yang handal
Mengidentifikasi kebutuhan konsumen
Brand positioning akan mempengaruhi hal-hal berikut kecuali:
Perencanaan Sumber Daya Manusia
Perubahan Sumber Daya Manusia
Keputusan strategi marketing/brand yang konsisten
Memudahkan biro iklan
Apakah yang dimaksud dengan advertising briefing
Team Process
Dokumen dari pengiklan
Salah satu bentuk periklanan
Data hasil riset
Godiva Chocolate has an arrangement with Coca-Cola to distribute its Mocha blends of coffee through its connections with local convenience stores. This is an example of which marketing channel structure?
Alternative channel arrangements
Business or industrial products
Consumer products
Subchannel products
Old Navy allows customers to purchase the same product online or in its retail store. This is an example of which marketing channel structure?
Alternative channel arrangements
Business or industrial products
Consumer products
Subchannel products
Christian Louboutin offers shoes with a trademark red sole. The company only offers its products in a few Neiman Marcus and Nordstrom locations, as well as other exclusive boutiques. This is an example of which level of distribution intensity?
Exclusive
Disparate
Intensive
Selective
Starbucks is interested in distributing a new coffee drink in the northeastern United States. This is an example of which factor affecting channel choice?
Market
Producer
Product
Supplier
John decided to purchase a bedroom set from Rooms To Go online. He visited the website, found the product he desired, and made the purchase using his credit card. This is an example of which logistical component of the supply chain?
Inventory controls
Order processing
Production scheduling
Transportation
SUPERfeet Premium Shoe Insoles are only sold at specialty retailers in each city. This is an example of which level of distribution intensity?
Exclusive
Disparate
Intensive
Selective
Sara Lee Corporation only orders the raw materials it needs for production over the next week, to ensure fresh, quality products. This is an example of which logistical component of the supply chain?
Order processing
Production scheduling
Sourcing and procurement
Transportation
Motion Industries provides parts and safety equipment from suppliers to local manufacturers. This is an example of which marketing channel structure?
Alternative channel arrangements
Business or industrial products
Consumer products
Subchannel products
Costco sells groceries, mattresses, and computers. It can be classified as which major type of retail operations?
Convenience store
Discount store
Drugstore
Restaurant
CVS focuses its product sales on prescription medicines, greetings cards, and cosmetics. CVS can be classified as which major type of retail operations?
Convenience store
Department store
Drugstore
Supermarket
Sears carries cosmetics, clothing, and lawn and garden tools. Sears can be classified as which major type of retail operations?
Department store
Drugstore
Restaurant
Supermarket
Han-Dee Hugo’s carries soft drinks, water, candy, and automotive fuel. It can be classified as which major type of retail operations?
Convenience store
Department store
Discount store
Drugstore
Basically, what is "Marketing"?
Anticipating demand, recognizing it, stimulating it, satisfying it, and understanding customers wants and needs.
Main function in tourism industry and hospitality
The action or business of promoting and selling products or services, including market research and advertising.
To knowledge the customers and all that it implies for management decision.
According to Phillip Kotler, Marketing theory closely related with 6 acronym which are
C=CREATE,
C=COMMUNICATION,
D=DELIVER,
V=?,
T= TO TARGET MARKET,
P= PROFIT
What is term for "V"
Value
Volume
Venture
Variation
Please define strategic planning...
The process of focusing on energy and resources
Organizational management activity
Establish agreement around intended outcomes
The process of developing and maintaining a strategic that fit between the organization's goals and capabilities.
"To be our customers' favorite place and way to eat and drink" is the mission statement for .......
What is the first step in strategic planning?
Identifying problems and issues
Making decision
Defining company vision and mission
Determine available resources
"Setting company objectives" is ________ step in strategic planning.
Fourth
First
Second
Fifth
Select THREE concept/types of resources.
Land
Money
Capital
Enterprise
Property
What are the P's in Marketing
Product,
Place
Price
Product, Place, Price, Promotion and People
What are the Sources of Enquiry
Showroom Walkin
Event Leads
Reference
All the Above
What are the characteristics of service marketing?
Resourcefulness
Variance coefficient
Variability
Keep them separated
What is marketing?
It is when people go out to the market to buy groceries
It’s needs, wants and demands
Marketing is the art and science of exploring, creating and delivering value to satisfy the needs of a target market at a profit
It is about building a brand
Characteristics of service marketing :
Intangibility
Paralegality
Inseparability
Variability
What are some of the management strategies for service business ?
Managing consistency
Tangibilising the product
Managing the traffic
Managing service quality
To understand the marketplace is to understand the customers ?
Needs
wants
knits
Demands
What is the purpose of marketing?
To make new friends in the workplace
To help connect business to their customers
To help identify who marketers are
So that the customers can be left alone
