wayground logo

Free Printable Worksheets

NEW

Font size

S
M
L
XL
Worksheets

Market Segmentation - Chap 5

Total questions: 52

Worksheet time: 42mins

Name
Class
Date
1.
Customer Analysis(surveys) are a great source to study a customers buying habits.
a)
TRUE
b)
FALSE
2.
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
a)
Demographic
b)
Social-Cultural(Psychographics)
c)
Geographic
d)
Behavioral
3.
SWOT stands for....
a)
Social Awareness Talents
b)
Social Weakness of Threats
c)
Strengths, Weakness, Opportunities, Threats
d)
None of the abobe
4.
SWOT stands for....
a)
Social Awareness Talents
b)
Social Weakness of Threats
c)
Strengths, Weakness, Opportunities, Threats
d)
None of the abobe
5.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
6.
___________is based on the way a customer use the product.
a)
Mass Marketing
b)
Behavioral
c)
Target Market
d)
Demographic
7.
__________are used to identify customers with similar wants and needs.
a)
Geographic Data
b)
Customer Survey
c)
Behavioral Research
d)
Market Segmentations Methods
8.
A customers interest in playing basketball can help a marketer determine his/her ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
9.
Segmentation Variable is called..
a)
Customer Characteristics
b)
Market Components
c)
Mass Marketing
d)
None of the above
10.
Chad has an interest partying every weekend this can help a marketer determine his ______.
a)
Psychographic criteria
b)
Geographic criteria
c)
Demographic criteria
d)
Behavioral criteria
11.
Knowing a customers family size can not help determine the demographics of the target market.
a)
TRUE
b)
FALSE
12.

Marvel decides to segment its market by product usage: comic consumers, tv series consumers, toy consumers, and television consumers. What segmentation are they using?

a)

Demographic

b)

Psychographic

c)

Geographic

d)

Behavioral

13.

The Atlanta Hawks wants to promote their new student discounts. They release an Instagram story to try to reach teens and young adults between the ages of 16 and 20. This is an example of what type of market segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

14.

A new yoga studio opened and wants to promote their new business to active stay-at-home moms. They post flyers advertising their new classes at the local Mommy & Me Dance Class. This is an example of what type of market segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

15.

The Music Stand direct-mail company wants to send catalogs to music teachers, dancers, and other music lovers. Marketing to people with these activities and interests uses what type of market segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

16.

The Atlanta Braves are opening a new stadium in Cobb County. They want to promote their new location to their fans in the metro area. They advertise on the sides of public transportation buses in Cobb, Atlanta, and Gwinnett. This is an example of what type of market segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

17.

Identifying customers who use brand loyalty to choose Advil over the generic Up&Up brand from Target when buying medicine is an example of __________ segmentation.

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

18.

A new senior living community opened in Cobb County. They send promotional materials homeowners over the age of 55. This is an example of ________________ segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

19.

A new restaurant increases their customers by hosting watch parties for various sports events for sports fans. This is using which market segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

20.

Barbie segments the toy market by identifying girls under the age of 12. This is using which market segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

21.

Universal is opening a new Wizarding World theme park in London. The company segments the Harry Potter fandom by countries to identify fans living in England. Which market segmentation did they use?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

22.

Disney segments its youth market by gender to promote its new Star Wars Forces of Destiny webseries. Which market segmentation did Disney use?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

23.

A sports store passes out flyers for their grand opening at a local marathon to attract local runners to their store. This is an example of ________________ segmentation?

a)

Demographic

b)

Geographic

c)

Psychographic

d)

Behavioral

24.
Define what is meant by the term 'market segmentation'
a)
The action or activity of gathering information about consumers' needs and preferences.
b)
The splitting of the market for product or service into different parts, or segments.
25.
Define what is meant by 'target market'
a)
Group of customers at which a product or service is aimed, or targeted.
b)
Splitting the market for a product into different parts, or segments.
26.
Which of the following are methods used to segment a market?
a)
Age, religion, school you go to, eating habits and views on education
b)
Age, gender, income, location and lifestyle.
27.
How is a market segmented by 'age'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
28.
How is a market segmented by 'gender'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
29.
How is a market segmented by 'location'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
30.
How is a market segmented by 'lifestyle'?
a)
Products can be aimed specifically at males or females or both
b)
People have different hobbies and interests, which can be connected to income and location.
c)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
31.
How is a market segmented by 'income'?
a)
People have different hobbies and interests, which can be connected to income and location.
b)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
c)
The population can also be divided into; low income, middle income and high income. 
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
32.
Segmentation of a market is done to help with?
a)
Targeting advertising more accurately
b)
Increase the amount of products being made
c)
Improving the quality of goods being sold
d)
Making sure that workers are happy at work
33.
Which market segments would this product appeal to?
a)
Young, females, any income, any location
b)
Any age group, females, high income, living in Scotland, sporty
34.
How would you change this product so that it appealed to young males?
a)
Leave the colour as boys like this colour anyway
b)
Change the colour to blue and use different pictures to fairies, by using superheroes. 
35.
Which market segment would this product appeal to?
a)
High income, males, 18+, who enjoy fast cars
b)
Low income, young, females, who enjoy fast cars
36.
Which market segment would this product appeal to?
a)
Females, 60+, sporty, living in England, low income
b)
Males, any age, living in Scotland, any income
37.
Which market segment would this service appeal to?
a)
Females, high income, professional people who value leisure time
b)
Males and females, with/without children, middle to high income, with busy lifestyles
38.
Segmentation of a market is done to help with?
a)
Targeting advertising more accurately
b)
Increase the amount of products being made
c)
Improving the quality of goods being sold
d)
Making sure that workers are happy at work
39.
How is a market segmented by 'income'?
a)
People have different hobbies and interests, which can be connected to income and location.
b)
Consumers live in different parts of the country and will have different tastes and needs.  Those living in the city might want a smaller car
c)
The population can also be divided into; low income, middle income and high income. 
d)
Age groups can be split into categories e.g. 0-10, 11-16 or 18+.  Or even by young and old
40.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
41.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
42.
Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.
a)
True
b)
False
43.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
44.
People or organizations with needs or wants and the ability and willingness to buy
a)
Market
b)
Market Segment
c)
Target Market
d)
Position
45.
Mass marketing is about
 
a)
Aiming a product at one particular segment
b)
Developing products for different segments
c)
Going for a global marketing strategy
d)
Aiming the product at the entire market
46.
The three step process within marketing segmentation includes:
a)
Segmentation, differentiation and positioning
b)
Targeting, Segmentation, and Positioning
c)
Segmentation, Targeting and Positioning
d)
Positioning, Mass Marketing and Segmentation
47.
Lifestyle segmentation is about:
a)
Understanding how people live and developing products/services that match that way of life
b)
Dividing the market into distinct groups of buyers
c)
Understanding what consumers like or dislike about their life
d)
Developing stylish products for that segment
48.
Geographic segmentation is about:
 
a)
Dividing consumer groups based on lifestyles
b)
Dividing markets based on location
c)
Understanding the benefit the product has to offer
d)
Dividing consumer groups based on social status
49.
  _______ divides buyers into different groups based on social class, lifestyle, and personality characteristics.
a)
Demographic segmentation
b)
Behavior segmentation
c)
Psychographic segmentation
d)
Geographic segmentation
50.
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 
a)
Gender
b)
Income
c)
Geographic
d)
Benefit
51.
  _______ divides buyers into different groups based on social class, lifestyle, and personality characteristics.
a)
Demographic segmentation
b)
Behavior segmentation
c)
Psychographic segmentation
d)
Geographic segmentation
52.
Market segmentation is about dividing the market into ______ groups. 
a)
specific
b)
identical 
c)
general
d)
diverse

Similar Resources on Wayground

Latihan Soal Bahasa Inggris Kelas 4

50 questions

Latihan Soal Bahasa Inggris Kelas 4

quiz

Worksheet

•

4th Grade

Harappan civilization

50 questions

Harappan civilization

quiz

Worksheet

•

5th - 10th Grade

NAPOLCOM ENTRANCE EXAM

51 questions

NAPOLCOM ENTRANCE EXAM

quiz

Worksheet

•

1st - 3rd Grade

t6 2023 3-10 & 6-10-2023 kosa kata (latest)

50 questions

t6 2023 3-10 & 6-10-2023 kosa kata (latest)

quiz

Worksheet

•

5th Grade

abcan

50 questions

abcan

quiz

Worksheet

•

2nd Grade

ASAS SMT 1_Bahasa Inggris

50 questions

ASAS SMT 1_Bahasa Inggris

quiz

Worksheet

•

5th Grade

English 5- Review 1st term

50 questions

English 5- Review 1st term

quiz

Worksheet

•

5th Grade

D169 Essential practices for Supporting Diverse Learners Review

51 questions

D169 Essential practices for Supporting Diverse Learners Review

quiz

Worksheet

•

KG - 12th Grade