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Marketing Spring 2020

Total questions: 50

Worksheet time: 37mins

Name
Class
Date
1.
Define Promotion
a)
Any from of communication a business or organization uses to inform, persuade, or remind.
b)
The number of different product lines a manufactures or sells
c)
The process of creating, growing, and manufacturing
2.
What is the person who buys a product called?
a)
Retailer
b)
Consumer
c)
Purchaser 
d)
Customer 
3.
Deciding how much to charge for goods and services.
a)
Marketing
b)
Goods
c)
Pricing
d)
Selling
4.
Deciding on how goods get into customers’ hands.
a)
Selling
b)
Distribution
c)
Pricing
d)
Product service management
5.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

6.

Type of communication where message is conveyed through mass media.

a)

loyalty program

b)

market segments

c)

non-personal communication

d)

revenue management software

7.

One promotional advertising message broadcast on tv or radio

a)

communication

b)

competitor

c)

public relations

d)

commercial

8.

Promotional message about a product paid for by an identified sponsor

a)

product

b)

market segmentation

c)

suggestive selling

d)

advertising

9.

Article written by a company for use in newspaper, on radio, website or TV news.

a)

sales promotion

b)

press release

c)

product

d)

marketing research

10.

A group of people who share one or more common characteristics, lumped together for marketing purposes

a)

market segment

b)

sales

c)

online advertising

d)

group sales

11.

The name, logo, tone, tagline, typeface, and shape that create an appeal for a business

a)

sales

b)

loyalty program

c)

publicity

d)

brand identity

12.

Successful organizations learn the preferences and behaviors of key customer segments through this process

a)

market research

b)

market segmentations

c)

choosing only one target market

d)

setting a price everyone can afford

13.

Type of promotion that encourages a consumer to be a repeat buyer of a product, service or brand.

a)

trending concept

b)

a name brand or logo

c)

A reader board

d)

loyalty program

14.

A series of media releases, conferences, social images, etc., that make up and maintain the reputation of an organization and its brands.

a)

public relations

b)

press release

c)

supporting charitable causes

d)

reviews from customers

15.

Knowing your costs, profit goals and competitors’ prices.

a)

helps you to set the right price for your product.

b)

depends on your targeted market

c)

is key in planning your decor

d)

useful way to segment a market

16.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
17.
Tangible products that we use to satisfy our wants and needs
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
18.
Intangible items that have monetary value and satisfy needs and wants
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
19.
Not able to be touched
a)
Goods
b)
Advertising
c)
Marketing
d)
Intangible
20.
Providing customers with the goods & services they want at a given cost
a)
Selling
b)
Place
c)
Promotion
d)
Marketplace
21.
If a product makes a difference in the market, it is considered to have a big _____________.
a)
service
b)
business
c)
impact
d)
price
22.
All potential customers who will buy a product for personal use.
a)
consumer market
b)
business market
c)
target market
d)
Marketing mix
23.
THE 4 P's - product, place, promotion, price
a)
price
b)
selling
c)
target market
d)
Marketing mix
24.
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
a)
price
b)
supply and demand
c)
target market
d)
Marketing mix
25.
A symbol used to represent a brand or company
a)
price
b)
product
c)
target market
d)
logo
26.
Which of the following is not a form of advertising?
a)
TV Commercial
b)
Billboard
c)
Weekly Sale Circular
d)
All of them are forms of adveritising
27.

Usage rate and usage occasion are factors for __________________ segmentation

a)

Behavioral

b)

Demographic

c)

Psychographic

d)

Geographic

28.

Best business portfolio is the one which ___________________________

a)

Has many SBUs in the portfolio

b)

Has fewer but good brands

c)

Has many brands in the portfolio

d)

is the right strategic fit between company's strengths/weaknesses and opportunities in business

e)

the collection of businesses and products that make up the company

29.
Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives.
a)
Selling
b)
Product Management
c)
Marketing Information Management
d)
Promotion
30.
A company uses data from its sales records to reduce its product line by eliminating the products that did not sell well in the last two years. 
a)
Marketing Information Management
b)
Market Planning
c)
Promotion
d)
Product Management
31.
A small restaurant upgrades its inventory tracking and menu ordering system in order to better serve their customers and to order the correct food items each week.
a)
Market Planning
b)
Product Management
c)
Marketing Information Management
d)
Distribution
32.
The Washington Redskins have a Facebook advertisement to buy apparel, to which they count how many clicks or hits they receive to their official website. 
a)
Promotion
b)
Marketing Information Management
c)
Product Management
d)
Selling
33.
What's the definition of place utility?
a)
The exchange of a product for money
b)
Having a product where customers can buy it
c)
Communication with the customer
d)
None of the above
34.
What is an example of possession utility?
a)
Retailers accept cash in exchange for merchandise
b)
Salespeople providing information to customers
c)
Owning a good
d)
Making a shirt out of thread
35.
Which is not one of the seven functions of marketing?
a)
Pricing
b)
Buying
c)
Promotion
d)
Selling
36.
What is the definition of Product/Services Mangement?
a)
The process of deciding how to get goods into customers hand
b)
Dictate how much to charge for goods and services.
c)
Obtaining developing, maintaining, and improving a product.
37.
What is international trade?
a)
The exchange of goods and services among nations
b)
goods and services purchased from other countries
c)
goods and services sold within the country
d)
A trade route
38.
Which of the following best describes market segmentation?
a)
Dividing a large market into a smaller sub-market
b)
Selling goods for less than their production cost to maximise sales
c)
Maintaining long-term ties with customers to encourage repeat sales
d)
Identifying the consumer groups most likely to buy a business's products
39.

Define Promotion.

a)

Any from of communication a business or organisation uses to inform, persuade, or remind.

b)

The number of different product lines a manufactures or sells

c)

The process of creating, growing, and manufacturing

40.

This is a business's plan for how it will attract customers and beat its rivals.

a)

upgrade

b)

target market

c)

modification

d)

marketing strategy

41.

USP stands for:

a)

Unique Sale Position

b)

Unique Sale Proposition

c)

Unique Selling Proposition

d)

Untitled Sales Promotion

42.
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all cost. Who is likely to be more successful?
a)
Joe, because he will get more repeat buisness
b)
Carol, because she will make more sales
43.
The life cycle of a product goes through how many defined stages?
a)
2
b)
4
c)
5
d)
6
44.
Monica lives in a modest house in an area that has access to recreational pursuits. She enjoys jogging and other outdoor activities. Which target market methodology would marketers evaluate when looking at Monica's lifestyle?
a)
Demographics
b)
Geographics
c)
Psychographics
d)
Behaviorist
45.
 Which phase of the Product life cycle is when sales rise and competition start to notice your product. 
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
46.
Which phase of the Product life cycle is a downward turn in sales leading to the demise of a product.
a)
Introdution
b)
Growth
c)
Maturity
d)
Decline
47.
Which phase of the Product life cycle is when profits peak and start to decline. 
a)
Introduction
b)
Growth
c)
Maturity
d)
Decline
48.

Products bought by individual consumers and households are… (1 answer)

a)

consumer goods

b)

industrial goods

c)

services

49.

customer focus means that… (1 answer)

a)

the company focuses its activities and products on consumer demands

b)

the company focuses its activities and products on consumer rights

c)

the company focuses its activities and products on consumer goods

50.

The aspects of branding are...

a)

Brand awareness, brand development, brand commercialization and brand promotion

b)

Brand development, brand introduction, brand commercialization, and brand value

c)

Brand awareness, brand development, brand loyalty and brand value

d)

Brand promotion brand development, brand production and brand commercialization

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