It is how you move specific customers to buy from you. (Example: a special event in your store’s parking lot featuring discount prices is selling.)

For a business concept to be feasible there has to be an opportunity to create a venture, a way that a venture could solve a problem for customers / stakeholders

A business concept is doable when it is based on a differentiated advantage that is defensible, meaning "financially sustainable and difficult for competitors to copy."

A business concept is doable if prospective investors believe that there is a realistic opportunity to earn a return on capital far higher than their capital is currently receiving. No one wants to risk a million dollars to make a few thousand in return - but a business concept is doable if a defensible pro forma suggests that a return of millions is possible through the investment of a few thousand dollars.

Which is not an example of a Start-up Requirements?

The cost that it takes to produce a product or service. Includes materials and labor.

It is a short, simple document that provides a clear summary of a proposed business venture.

A"hockey stick" projection is a revenue growth line sort of looks like a hockey stick - flat at first, and then a straight line up.

The action of spending funds.

The lowest point of cumulative cash flow - called the "nadir" or lowest point - is the minimum amount the venture will require in order to work through its early stages and emerge a vibrant, successful organization.

A worker that works independently by selling work or services by the hour, day or job with no intent to pursue a permanent or long-term arrangement with a single employer.

IT is an acronym for

A work or invention that is the result of creativity, such as manuscript or a design to which one has rights and for which one may apply for a patent, copyright, trademark, etc.

Risks associated with the financial standing / performance of a venture

Risks associated with the geography in which a venture operates

Risks associated with the success of a single venture.

When an entrepreneur or small business leader work long hours for little or no pay to make a new venture succeed.

An action plan for implementing to identify, prioritize and implement actions to reduce risks

The quality or fact of being able to endure and continue with determination.