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Social Media for Business Terms

Total questions: 11

Worksheet time: 6mins

Name
Class
Date
1.

Brand Awareness

a)

How well customers are familiar with a brand and its products and services

b)

The percentage of those who visit one page of a website before exiting that website

c)

communication between a brand and an audience member (like, comment, retweet, Etc)

d)

Ability to keep current customers

2.

Bounce Rate

a)

total number of different households or persons that will be exposed to a message

b)

Ability to keep current customers

c)

The percentage of those who visit one page of a website before exiting that website

d)

analytics metric that refers to the number of users who have come across particular content on social platforms

3.

Customer Advocacy

a)

The percentage of those who visit one page of a website before exiting that website

b)

how well customers are familiar with a brand and its products and services

c)

Ability to keep current customers

d)

how well your customers support your product or brand

4.

Email Database

a)

digital marketing strategy of communicating with prospects and customers via electronic mail services

b)

total number of different households or persons that will be exposed to a message

c)

a database of a business's current and potential customers email addresses

d)

database list of all the emails in the world

5.

Email Marketing

a)

a catalog of current and potential customers email addresses

b)

digital marketing strategy of communicating with prospects and customers via electronic mail services

c)

analytics metric that refers to the number of users who have come across particular content on social platforms

d)

focusing on individuals that have bounced from your site

6.

Interactions

a)

total number of different households or persons that will be exposed to a message

b)

communication between a brand and an audience member (like, comment, retweet, follow)

c)

income a business makes from its products or services offered

d)

how well customers are familiar with a brand and its products and services

7.

Reach

a)

income a business makes from its products or services offered

b)

analytics metric that refers to the number of users who have come across particular content on social platforms

c)

total number of different households or persons that will be exposed to a message

d)

a catalog of current and potential customers email addresses

8.

Retargeting

a)

How well customers are familiar with a brand and its products and services

b)

how well customers are familiar with a brand and its products and services

c)

focusing on individuals that have bounced from your site

d)

Ability to keep current customers

9.

Retention

a)

make something tight again

b)

Ability to keep current customers

c)

total number of different households or persons that will be exposed to a message

d)

How well customers are familiar with a brand and its products and service

10.

Revenue

a)

income a business makes from its products or services offered

b)

how well customers are familiar with a brand and its products and services

c)

analytics metric that refers to the number of users who have come across particular content on social platforms

d)

Ability to keep current customers

11.

Social Media Reach

a)

How well customers are familiar with a brand and its products and services

b)

income a business makes from its products or services offered

c)

total number of different households or persons that will be exposed to a message

d)

analytics metric that refers to the number of users who have come across particular content on social platforms