Font size
WorksheetsChapter 17 Review
Total questions: 16
Worksheet time: 9mins
Promotion is one of the four P's of marketing.
True
False
What is the act of promoting a product?
Purchasing Promotion
Place Promotion
Product Promotion
Price Promotion
This is an example of Popeyes utilizing what type of marketing?
Product Promotion
Product Irrelevance
Public Relations
Aggressive Marketing
Holiday Inn Express has found a niche in the breakfast industry with cinnamon rolls due to the effect of what type of market?
Consumer Market
Institutional Market
Corporate market
Sole Proprietorship Market
Why do companies use promotions?
To enhance their public image
To persuade people's decisions
To deter consumers from purchasing goods/services
Not allow consumers to know about their products.
The Promotional Mix is the cost effective combination of personal selling, advertising, direct marketing, sales promotion and public relations.
True
False
This is an example of Chick Fil A doing which of the following?
Forfeiting
Not being creative
Giving Up
Advertising
Amazon has decided to run a free 30 day trial for free Amazon Prime, this is an example of what type of marketing toward non Amazon Prime members?
Lethargic Marketing
Indirect Marketing
Quarterly Marketing
Direct Marketing
Jim has a new lawn service that he has started due to the hiring shortage that has overtaken the work industry in America, what would be the easiest and most cost effective way for Jim to advertise his new business?
Billboards
Newspaper ads
Commercials
Social Media
Chick Fil a has seen a recent decrease in their chicken sandwich sales. Due to this they have decided to create a "Buy one sandwich, get one free" coupon. What is this an example of?
Direct Marketing
Sales Promotion
Public Relations
News Release
Which one of the following is the best explanation of public relations?
a promotional tool used by businesses to convince prospects to buy their good or services.
attempting to create a positive public image of an organization and its activities.
an announcement sent to specific consumers
bringing news to the public's attention
How a business or organization is persevered in the media is known as which of the following?
Publicity
Marketing
Advertising
Promotion
Most businesses use more than one type of promotion to achieve their promotional goals
True
False
Why is the development of a promotional mix circular?
The promotional mix is forever on going
The promotional mix must change after 6 months
The promotional mix must change after one year
None of the selections
Disney is partnering with Target to offer its products in their stores to convenience them to stock Disney's products, they are offering a discounted rate for the products if bought in bulk. This promotion is known as which of the following?
Pull Policy
Push Policy
Half off deals or clearance sales are an example of which of the following?
Pull Policy
Push Policy
