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Quiz 2: Business Marketing

Total questions: 10

Worksheet time: 15mins

Name
Class
Date
1.

The most important and often used element of business marketers’ communication mix is

a)

Sales promotion

b)

Advertising

c)

personal selling

d)

direct selling

2.

One of the major roles of an industrial salesperson is to communicate selling messages to existing and prospective business customers. The other major is

a)

direct marketing

b)

publicity

c)

problem solving

d)

telemarking

3.

The most appropriate sales organisation for a small and medium enterprises (SME's) with less number of products and market segments is

a)

product organization

b)

geographical organization

c)

market organization

d)

combination/ hybrid organization

4.

The method used in industrial marketing for direct marketing are trade show, catalogs, sales contests, promotional novelties, seminars and demonstration.

a)

True

b)

False

5.

The contents for initial training are listed EXCEPT

a)

market information

b)

competitor information

c)

product information

d)

sales information

6.

The new form of intermediaries which is in the computer data processing

a)

manufacturers' representative

b)

commission merchants

c)

broker

d)

value-added reseller

7.

These middlemen bring together buyers and sellers by providing information on what is available and required. Dealing buyer-seller on the real estate property

a)

manufacturers' representative

b)

commission merchants

c)

broker

d)

value-added reseller

8.

Sale of technical product which is the function to promote sales and secure orders

a)

manufacturers' representative

b)

commission merchants

c)

broker

d)

value-added reseller

9.

List price of a product indicates

a)

basic price

b)

net price

c)

lowest price

d)

maximum retail price

10.

Prices prevailing at the factory gate refers to ______

a)

ex-factory

b)

FOB/ FOR destination

c)

trade discount

d)

quantity discount