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WorksheetsQuiz 2: Business Marketing
Total questions: 10
Worksheet time: 15mins
The most important and often used element of business marketers’ communication mix is
Sales promotion
Advertising
personal selling
direct selling
One of the major roles of an industrial salesperson is to communicate selling messages to existing and prospective business customers. The other major is
direct marketing
publicity
problem solving
telemarking
The most appropriate sales organisation for a small and medium enterprises (SME's) with less number of products and market segments is
product organization
geographical organization
market organization
combination/ hybrid organization
The method used in industrial marketing for direct marketing are trade show, catalogs, sales contests, promotional novelties, seminars and demonstration.
True
False
The contents for initial training are listed EXCEPT
market information
competitor information
product information
sales information
The new form of intermediaries which is in the computer data processing
manufacturers' representative
commission merchants
broker
value-added reseller
These middlemen bring together buyers and sellers by providing information on what is available and required. Dealing buyer-seller on the real estate property
manufacturers' representative
commission merchants
broker
value-added reseller
Sale of technical product which is the function to promote sales and secure orders
manufacturers' representative
commission merchants
broker
value-added reseller
List price of a product indicates
basic price
net price
lowest price
maximum retail price
Prices prevailing at the factory gate refers to ______
ex-factory
FOB/ FOR destination
trade discount
quantity discount
