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WorksheetsBasic Digital Marketing
Total questions: 25
Worksheet time: 13mins
SEO is the acronum for?
Search Engine Optimization
Save Entrance Optimization
Search Engine Original
Save Entrance Original
PPC is the acronym for?
Program Preparation Computer
Program Pay Customer
Problematic Placement Code
Pay Per Click
The amount paid every time someone clicks on an advertisement is called?
RTB
CPE
CPC
CPM
The number of people who view 1 page and then leave a website without viewing any other pages?
Page View
Bounce Rate
Click Path
Conversion Rate
Marketing to specific customers based on their location (where people live).
Psychographic
`Behavioral
Demographic
Geographic
A phrase written to motivate the reader to take an action of some sort.
CTA
RTB
PPC
APP
A marketing technique creating relevant and valuable info to attract and engage the audience.
Real Time Marketing
Audience Engaged Marketing
Content Marketing
Information Marketing
Which Social Media App is used to share photos?
Linked In
Youtube
Blogger
A benefit of e-commerce for a business? (more than one answer)
Small businesses can compete with large businesses.
Possibly More Cost Effective
Customers can purchase 24/7
Reach more customers
A social media app used to network with other professionals.
Linked In
Youtube
Data in graphic form
Info Image
Infographic
MEME
Blog
What does "branding" mean in digital marketing?
Personal identity/image
Market Segmentation
Your target market
All of them
Target marketing to people based on their gender,age range, income, ethnicity, etc
Psychographic
Geographic
Demographic
Behavioral
Known as natural search engine results.
Organic Results
Algorithm Results
Natural Results
Search Results
Digital technology links, websites, and other online communication used by groups of people
Digital marketing
Social media
Marketing
E-commerce
Rewarding repeat customers with gifts such as discounts or free merchandise
Customer Loyalty
Unique Visitor
Return Visitors
In-visits
Length of title characters that Google displays on search results
150.0
75+
50-60
120.0
Which of the following can be classified as "Conversion" for an organization looking forincrease in online sales?
A user clicking on Company's Ad.
A user clicking on "Unsubscribe" button
A user doing spam complaint
A visitor bouncing off from the website.
Which is in the correct order (Digital Marketing Funnel)?
Attract > Convert > Close > Delight
Delight > Attract > Convert > Close
Delight > > Close > Attract > Convert
Which one of the following terms describes a significant word or phrase used to find information when searching online?
Keyword
Hashtag
SERP
SEO
A user friendly name you decided to use as an address for your website. It can be composed of any combination of letters and numbers, like mywebsite1.com
Screenshot
Search Engine
Popup
Domain
A service that allows users to find relevant content by using a query to search an index of web content.
Keyword
Search Engine
Cookie
Bookmark
When a person finds
one of your pages through a
online search query, and clicks
on this unpaid search result,
that is considered
Organic Traffic
Pageview
Plugin
Referral Traffic
