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Basic Digital Marketing

Total questions: 25

Worksheet time: 13mins

Name
Class
Date
1.

SEO is the acronum for?

a)

Search Engine Optimization

b)

Save Entrance Optimization

c)

Search Engine Original

d)

Save Entrance Original

2.

PPC is the acronym for?

a)

Program Preparation Computer

b)

Program Pay Customer

c)

Problematic Placement Code

d)

Pay Per Click

3.

The amount paid every time someone clicks on an advertisement is called?

a)

RTB

b)

CPE

c)

CPC

d)

CPM

4.

The number of people who view 1 page and then leave a website without viewing any other pages?

a)

Page View

b)

Bounce Rate

c)

Click Path

d)

Conversion Rate

5.

Marketing to specific customers based on their location (where people live).

a)

Psychographic

b)

`Behavioral

c)

Demographic

d)

Geographic

6.

A phrase written to motivate the reader to take an action of some sort.

a)

CTA

b)

RTB

c)

PPC

d)

APP

7.

A marketing technique creating relevant and valuable info to attract and engage the audience.

a)

Real Time Marketing

b)

Audience Engaged Marketing

c)

Content Marketing

d)

Information Marketing

8.

Which Social Media App is used to share photos?

a)

Instagram

b)

Linked In

c)

Youtube

d)

Blogger

9.

A benefit of e-commerce for a business? (more than one answer)

a)

Small businesses can compete with large businesses.

b)

Possibly More Cost Effective

c)

Customers can purchase 24/7

d)

Reach more customers

10.

A social media app used to network with other professionals.

a)

Facebook

b)

Instagram

c)

Linked In

d)

Youtube

11.

Data in graphic form

a)

Info Image

b)

Infographic

c)

MEME

d)

Blog

12.

What does "branding" mean in digital marketing?

a)

Personal identity/image

b)

Market Segmentation

c)

Your target market

d)

All of them

13.

Target marketing to people based on their gender,age range, income, ethnicity, etc

a)

Psychographic

b)

Geographic

c)

Demographic

d)

Behavioral

14.

Known as natural search engine results.

a)

Organic Results

b)

Algorithm Results

c)

Natural Results

d)

Search Results

15.

Digital technology links, websites, and other online communication used by groups of people

a)

Digital marketing

b)

Social media

c)

Marketing

d)

E-commerce

16.

Rewarding repeat customers with gifts such as discounts or free merchandise

a)

Customer Loyalty

b)

Unique Visitor

c)

Return Visitors

d)

In-visits

17.
A specific group of consumers that an organization selects as the focus of its marketing plan.
a)
market
b)
clients
c)
customers
d)
target market
18.
Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.
a)
market segmentation
b)
demographics
c)
psychographics
d)
geographics
19.

Length of title characters that Google displays on search results

a)

150.0

b)

75+

c)

50-60

d)

120.0

20.

Which of the following can be classified as "Conversion" for an organization looking forincrease in online sales?

a)

A user clicking on Company's Ad.

b)

A user clicking on "Unsubscribe" button

c)

A user doing spam complaint

d)

A visitor bouncing off from the website.

21.

Which is in the correct order (Digital Marketing Funnel)?

a)

Attract > Convert > Close > Delight

b)

Delight > Attract > Convert > Close

c)

Delight > > Close > Attract > Convert

22.

Which one of the following terms describes a significant word or phrase used to find information when searching online?

a)

Keyword

b)

Hashtag

c)

SERP

d)

SEO

23.

A user friendly name you decided to use as an address for your website. It can be composed of any combination of letters and numbers, like mywebsite1.com

a)

Screenshot

b)

Search Engine

c)

Popup

d)

Domain

24.

A service that allows users to find relevant content by using a query to search an index of web content.

a)

Keyword

b)

Search Engine

c)

Cookie

d)

Bookmark

25.

When a person finds

one of your pages through a

online search query, and clicks

on this unpaid search result,

that is considered

a)

Organic Traffic

b)

Pageview

c)

Plugin

d)

Referral Traffic