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WorksheetsMarketing - Sales Promotion
Total questions: 31
Worksheet time: 31mins
Name
Class
Date
1.
A target market is a group of consumers that have similar wants and needs.
a)
True
b)
False
2.
This marketing function involves setting and communicating the value of products and services.
a)
marketing-information management
b)
pricing
c)
financing
d)
distribution
3.
A marketing mix is the blending of four marketing elements: price, product, promotion and _.
a)
Property
b)
Place
c)
Produce
d)
Prepare
4.
Marketing function that deals with determining the best way for customers to locate, obtain, and use a company's products and services is ______
a)
marketing-information gathering / management
b)
distribution
c)
promotion
d)
selling
5.
Marketing function that involves communicating information about products and services to potential customers ____
a)
promotion
b)
distribution
c)
business consumers
d)
final consumer
6.
Marketing function that involves communicating directly with potential customers to determine and satisfy their needs ____
a)
marketing-information gathering / management
b)
selling
c)
products / service management
d)
financing
7.
Knowing you target market is critical to the success or failure of a business.
a)
True
b)
False
8.
Marketing Strategy is made up of two steps: identify the target market and develop the marketing mix.
a)
True
b)
False
9.
Tangible items that have monetary value and satisfy your needs and wants such as cars, toys, furniture, televisions, clothing, and candy.
a)
Goods
b)
Services
c)
Marketing Ideas
d)
Foundations
10.
Intangible items that have monetary value and satisfy your needs and wants.
a)
Services
b)
Goods
c)
Ideas
d)
Foundations
11.
All people who share similar needs and wants and who have the ability to purchase a given product are called a
a)
Market
b)
Kingdom
c)
Book Club
d)
Denomination
12.
The group of people most likely to become customers and that is identified for a specific marketing program is the
a)
Target Market
b)
Group
c)
Customer Profile
d)
Market Group
13.
A _____________ lists information about the target market such as age, income level, ethnic background, occupation, attitudes, lifestyle and geographic residence.
a)
Customer Profile
b)
Target Market
c)
Mass Market
d)
Product
14.
The ______________ includes 4 basic marketing strategies.
a)
Marketing Mix
b)
Targeting Mix
c)
Product Mix
d)
Store Mix
15.
The Marketing Mix includes which 4 components?
a)
Product, Price, Place, Promotion
b)
Place, Pattern, Promotion, Pizazz
c)
Point of View, Place, Pattern, Premium
d)
Promotion, Pattern, Premium, Product
16.
A formal, written, document that directs a company's activities for a specific period of time is a
a)
Marketing Plan
b)
Target Market
c)
Executive Summary
d)
Target Plan
17.
An analysis of a company's strengths, weaknesses and the opportunities and threats that surround it.
a)
SWOT Analysis
b)
Marketing Plan
c)
Executive Summary
d)
Economic Impact
18.
Statistics that describe a population in terms of personal characteristics such as age, gender, income, marital status
a)
Demographics
b)
Psychographics
c)
Behavioralistics
d)
Geographics
19.
What is exchanged for the product or what customers are willing to pay
a)
Price
b)
Dollar
c)
Coupon
d)
Rebate
20.
Involves using a single marketing strategy to reach all customers
a)
Mass Marketing
b)
Market Segmentation
c)
Economic Scan
21.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
Promotion
b)
Product
c)
Place
d)
Premium
22.
How the consumer gets the product
a)
Place
b)
Shopping
c)
Email
d)
Promotion
23.
Successful organizations learn the preferences and behaviors of key customer segments through this process
a)
market research
b)
market segmentations
c)
choosing only one target market
d)
setting a price everyone can afford
24.
Which of the following is an example of sales promotion?
a)
advertising a new product on television
b)
using specialist magazines to advertise the product
c)
billboards and posters
d)
special offers and free gifts
25.
One of the advantages of sales promotion is that it:
a)
encourages consumers to buy the product more often
b)
informs the public of a new product
c)
allows the firm to lower the price
d)
does not cost the firm anything, unlike advertising.
26.
Which of the following is NOT an example of public relations?
a)
promotion of a football team
b)
donations by the firm to charity
c)
advertising on national radio
d)
letting a newspaper journalist try a product out
27.
Promotion aims to:
a)
inform consumers about the product
b)
persuade them to buy it
c)
convince consumers that this product or service is the best alternative for their needs' or satisfaction
d)
all the above
28.
Which of the following are examples of demographic segmentation? Select those that apply.
a)
Buying habits
b)
Age
c)
Where you live
d)
Socio economic group
29.
Joe is a salesperson who will sometimes forgo a sale in order to satisfy a customer's needs. Carol always attempts to close a sale at all cost. Who is likely to be more successful?
a)
Joe, because he will get more repeat buisness
b)
Carol, because she will make more sales
30.
A product can be
a)
an object or thing
b)
a concept or idea
c)
a service
d)
all of the above
31.
Businesses are becoming increasingly aware that social media advertising can have positive results because it is
a)
an effective method to gain exposure that is easy to use and monitor
b)
easy to accurately measure the advertisement's reach and frequency
c)
inexpensive in comparison to traditional advertising methods
d)
only (a) and (c)
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