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HMG20403

Total questions: 20

Worksheet time: 40mins

Name
Class
Date
1.

_______ refers to a plan to direct all of the components of a business in a certain direction.

a)

Controlling

b)

Organizing

c)

Resource-based view

d)

Corporate Strategy

2.

External environmental analysis reveals ________________.

a)

opportunities and threats

b)

strengths and weaknesses

c)

organizational stakeholders

d)

organizational performance

3.

These strategies are the actions to be considered at the various functional levels of organization.

a)

Unit-level strategies

b)

Business-level strategies

c)

Functional-level strategies

d)

Corporate-level strategies

4.

This stage of strategic management includes allocating resources to execute formulated strategy & preparing budgets.

a)

Strategy planning

b)

Strategy evaluation

c)

Strategy formulation

d)

Strategy implementation

5.

When a firm aims on its internal resources to achieve and sustain its competitive advantage, it is emphasizing on _____.

a)

operational-based view

b)

industrial-based view

c)

resource-based view

d)

organizational-based view

6.

The external environment is categorized into two environments which are:

a)

general and organizational environment

b)

general and industry environment

c)

industry and internal environment

d)

internal and general environment

7.

"Customers (or buyer groups) have the most power when

they are large and purchase most of the industry’s output". This statement refers to _____________ under Porter's Five Forces Model.

a)

threat of new entrants

b)

rivalry among competitors

c)

bargaining power of suppliers

d)

bargaining power of buyers/consumers

8.

Industry environment analysis is also known as _________________.

a)

PEST analysis

b)

internal analysis

c)

competitive analysis

d)

SWOT analysis

9.

Rivalry among competitors can be most intense when ________________.

a)

there are less competitors in the industry

b)

the firms are competing in fast-moving industry

c)

the competitors are different in terms of size and power

d)

the industry has two or three dominant firms which are battling to be the dominant firms in the industry

10.

The general environment is also known as ______________

a)

organizational environment

b)

macroenvironment

c)

microenvironment

d)

industry environment

11.

The functional areas in a firm such as marketing, production, and Human Resources make up the ________________ analysis of a firm.

a)

internal

b)

external

c)

general

d)

industry

12.

The 4Ps of the marketing mix comprises the following, EXCEPT:

a)

price

b)

packaging

c)

place

d)

promotion

13.

________________ is the analysis of information obtained from within the company & it evaluates the strengths & weaknesses of the firm.

a)

General analysis

b)

Internal analysis

c)

Industry analysis

d)

External analysis

14.

PEST (political, economical, socio-cultural, technological) are factors in the ______________ environment.

a)

general

b)

industry

c)

competitor

d)

internal

15.

Which of the following IS NOT a political factor of the general environment?

a)

Consumer protection laws

b)

Tax policies

c)

Changes in mobile technology

d)

Employment laws

16.

Which of the following can be considered as an internal factor of an organization?

a)

Gross Domestic Product

b)

Marketing strategies

c)

Populations shifts

d)

Changing consumer preferences

17.

Which of the following IS NOT one of the Michael Porter's Five Forces?

a)

Bargaining power of stakeholders

b)

Rivalry among competitors

c)

Threats of new entrants

d)

Substitute products

18.

Which of the following is the right phases of the Product Life Cycle (PLC) model?

a)

Introduction, maturity, growth, decline

b)

Product development, maturity, decline, growth

c)

Introduction, growth, maturity, decline

d)

Growth, product development, maturity, decline

19.

When a company is able to maintain profits or its strengths over a long period of time, it has achieved ________________.

a)

resource-based view

b)

core competencies

c)

competitive advantage

d)

sustained competitive advantage

20.

__________________ factors in the PEST analysis concerns with society's attitudes, cultural values, and demographic changes.

a)

Political

b)

Economic

c)

Socio-cultural

d)

Technological