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Service Marketing Quiz 1 - MM3A

Total soal: 20

Worksheet time: 7mins

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1.

Are deed, processes and performances provided or coproduced by one entity for another entity or person.

a)

Package

b)

Amenity

c)

Services

d)

Marketing

2.

Which of the following is an example of professional services?

a)

Hotel

b)

Travel Agencies

c)

Accounting

d)

Plumbing

3.

.....is the physical surroundings or the physical facility where the service is produced, delivered and consumed.

a)

Servicespace

b)

Serviceplace

c)

Servicescape

d)

Servicescope

4.

Is the difference between customer expectations and customer perceptions.

a)

Customer delight

b)

Customer Gap

c)

Customer Satisfaction

d)

Supplier Gap

5.

Which of the following is not an element of physical evidence?

a)

Employee dress

b)

Equipment

c)

Employee training

d)

Facility design

6.

It is difficult to synchronize supply and demand with services.

a)

Intangible

b)

Heterogeneous

c)

Simultaneous production and consumption

d)

Perishable

7.

Service delivery and customer satisfaction depend on employee actions.

a)

Perishable

b)

Standardized

c)

Heterogeneous

d)

Tangible

8.

The value derived from physical goods is really the service provided by the good, not the good itself.

a)

Derived service

b)

Customer service

c)

Service as product

d)

Service industries and companies

9.

The service provided in support of a company’s core products. Companies typically do not charge for customer service.

a)

Service as product

b)

Customer service

c)

Derived service

d)

Service industries and companies

10.

Which of the following is not an element of people?

a)

Employees

b)

Customers

c)

Employee dress

d)

Communicating culture and values

11.

Refers to the subjective assessment of actual service experiences.

a)

Customer gap

b)

Customer expectation

c)

Customer perception

d)

Customer experience

12.

The difference between customer expectations of service and company understanding of those expectations.

a)

The communication gap

b)

The listening gap

c)

The service performance gap

d)

The service design and standards gap

13.

The listening gap is lack of ______ communication, lack of interaction between management and customer, insufficient communication between contact employees and managers.

a)

Sideways communication

b)

Upward communication

c)

Downward communication

d)

None of the above

14.

Poor service design has unsystematic new service development process and vague.

a)

True

b)

False

15.

Which of the following is not a tangible dominant?

a)

Detergents

b)

Investment Management

c)

Automobiles

d)

Soft drinks

16.

In services, mass production is easy.

a)

True

b)

False

17.

The discrepancy between development of customer-driven service standards and actual service performance by company employees.

a)

The service performance gap

b)

The customer gap

c)

The listening gap

d)

The communication gap

18.

Inappropriate pricing involves high prices that raise customer expectations.

a)

True

b)

False

19.

Which of the following is not an intangible dominant?

a)

Teaching

b)

Cosmetics

c)

Consulting

d)

Investment Management

20.

Pricing is difficult.

a)

Implications of intangibility

b)

Implications of heterogeneity

c)

Implications of simultaneous production and consumption

d)

Implications of perishability