WorksheetsIM Q7D1
Total questions: 40
Worksheet time: 20mins
How many steps in the research process?
4
5
6
7
………….. are designed to obtain specific responses regarding aspects of the respondents’behavior, intentions, attitudes, motives, and demographic characteristics.
Quantitative research
Qualitative research
Not at all
…………. seeks to interpret what the people in the sample are like their outlooks, their feelings, the dynamic interplay of their feelings and ideas, their attitudes and opinions, and their resulting actions.
Quantitative research
Qualitative research
Not at all
How many different uses for the Internet in international research?
6
7
8
9
What are problems in analyzing and interpreting research information?
The researcher must possess a high degree of cultural understanding of the market in which research is being conducted
Skeptical attitude in handling both primary and secondary data is helpful
Information is incomplete or inaccurate
Both A & B
Three most active regional cooperative groups in Africa :
ECOWAS, SADC, EDC
ECOWAS, GAFTA, SADC
GAFTA, RCD, SADC
All are incorrect
What is the information about competitors' sales revenues, market segmentation, products and strategies on an international scope relevant to international marketing research?
Cultural, sociological, and political climate
Overview of market conditions
Summary of the technological environment
Competitive situation
How is the research process in each country?
The same
Different
A & B are wrong
Both A & B
What should researchers do if data have been collected already by some other agency?
Consult
Keep collecting
Do nothing
Both A & B
Why is production statistics inaccurate frequently in EU?
These countries collect taxes on domestic sales
Data supplies are wrong
They do not want to public their economy data
Not at all
How many types of research can be divided on the basis of information needs?
2
3
4
5
Factors that need economic and demographic assessments in international marketing research include:
Growth in the economy, inflation, business cycle trends
Profitability analysis for the division’s products
Specific industry economic studies
All the answers are correct
For international marketing research, most such information has been acquired after years of experience with a single market.
True
False
What is/are the problem(s) of availability of data?
Unmatched in other countries
A lack of comprehensive market data
Researchs’ language skill
All correct
What should marketers do after colleting secondary data?
Checking and interpreting carefully
Keep going
Comparing with previous information
A & B are correct
Which of the following countries is a signatory? (Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Nicaragua and the United States)
CAFTA - DR
NAFTA
Mercosur
LAIA / ALADI
Which are the advantages of exporting?
It avoids the cost of establishing local manufacturing operations in the host country
It helps the firm achieve experience curve and location economies
It helps the firm avoid tariff barriers by the host-country government
A & B all correct
Honda Motor Company (Japan), Asian Honda Motor Company (Thailand) and Vietnam Motors and Agricultural Machinery Corporation are Co-Founders of Honda Viet Nam. Which entry mode did Honda use to enter Viet Nam market ?
Turnkey project
Joint venture
Wholly owned subsidaries
Licensing
What basic decisions are needed for the company to expand abroad?
Which market to enter
When to enter those market
What scale
All correct
A strategic alliance means:
Choosing an international business partner that shares the same business objectives
That will offer the possibility to set-up a win-win partnership
Choosing a partner that will share its knowledge and skills
All of above
You book a table on a website of a famous international restaurant. As you arrive to the restaurant, you can see its logo everywhere. But the restaurant is owned by someone else. What is the nature of the business that the restaurant has?
A licence
A franchise
A joint-venture
A turnkey project
Starbucks uses all of the following entry mode in its international operations EXCEPT ?
Wholly owned subsidiaries
Licensing agreement
Franchising agreement
Joint venture
Which is NOT a disadvantage of exporting?
Transportation cost
Tariff barriers
Location cost
Long-term interest
An advantage of making a strategic alliance work is
Selecting the right partner
Reducing investment in the alliance to a minimum
Sharing all knowledge
Having one partner handle daily operations
Which companies increased their grow rates by developing products at home and then expanding sales of these product in international market?
Ford
P&G
Toyota
All of above
In which the followining industries are turnkey projects the most common ?
Fresh fruit, grain and meat products
Chemical, pharmaceutical and metal refining, petroleum refining
Apparel, shoes and leather products
Computer peripheral ,automotive parts
Which of the following is the term used to refer to both the People's Republic of China (PRC) and the Republic of China (ROC) or Taiwan?
The SAR
The Greater China
The Asia Pacific Region
The Four “Asian Tiger”
The 1990s recession in Japan did not have a significant negative impact on the standard of living of the Japanese people because :
Unemployment levels remained low
Lending institutions continued to lend freely to individuals
The cost of living decreased
42. Japanese consumers started to spend liberally
The countries that are collectively known as the Four Asian Tigers are called so because :
They have recently moved from the status of underdeveloped countries to developing countries
They shun foreign capital and prohibit the entry of multinational companies
They transitioned from the status of developing countries to industrialized countries
They are fiercely protective of their domestic markets and discourage imports
In ASEAN +3, which countries that "+3" represent for?
China, Japan, America
China, Japan, South Korea
China, South Korea, Russia
Japan, South Korea, America
Jilin, Liaoning, and Heilongjiang belong to :
Northeast China
Southeast China
Northwest China
Southwest China
Which region of China has a majority of industrial employment is Medium value-added industries :
Beijing
Chongqing
Wuhan
Shanghai
Which the following sentence show the Marketing opportunities within China ?
The Chinese market is growing fast
ASEAN +3 link between Southeast Asia and Northeast Asia
APEC meet annually
China must concern about the environment
The company sells to a customer in another country
Corporate planning
Direct exporting
Exporting via Direct Sales
Exporting via The Internet
A common approach for mature international companies with strong marketing and relational capabilities. → Exporting
True
False
Standarization vs. Adaptation ; Globalization vs. Localization ; Global integration vs. local responsiveness
→ Global Marketing Management
True
False
The process of dividing a market into meaningful, relatively similar, and identifiable segments or groups
→ 4 Market-Entry Strategies
True
False
The formulation of long-term, generalized goals for an enterprise as a whole.
Strategic planning
Exporting
Exporting via The Internet
Corporate Planning
The scope of International Marketing research includes :
Economic and demographic; Cultural, sociological, and political climate; Overview of market conditions; Summary of the technological environment; Competitive situation.
Cultural, sociological, and political climate; Overview of market conditions; Summary of the technological environment; Competitive situation.
Economic and demographic; Cultural, sociological, and political climate; Overview of market conditions; Summary of the technological environment.
Overview of market conditions; Summary of the technological environment; Competitive situation.
What are two main methods for estimating market demand?
Market-test , past – sale analysis
Expert opinion, analogy
Market – test, analogy
Expert opinion, past – sale analysis
