NEW
Font size
WorksheetsConsumer Behaviour
Total questions: 31
Worksheet time: 20mins
Buying behaviour process includes, 1. Need recognition, 2. _____________ , 3. evaluation of alternatives, 4. purchase decision, 5. consumption and 6. Post-purchase behaviour
waiting for advice
information search
enjoying the product
all the above
A process by which a person selects, organizes and interprets the sensations received by the five senses is called
perception
sensation
interpretation
opinion
one's tendency in evaluating a product or object positively or negatively is referred to as
attitude
Perception
Opinion
Respond
The followings are consumer influences, EXCEPT
culture
motivation
feelings
store ambience
Which of the following questions is the BEST suits the obtaining information activities in consumer behaviour?
How you use the product?
How product compares with expectations?
How much you throw away after use?
How you pay for the product?
What is consumer behavior ?
The mental and emotional processes and the physical activities of people who purchase and use goods to satisfy needs and wants.
include every person or organization that has products, services or ideas to sell.
refers to ecological, social, political, technical, economic, household, and point-of-sale location.
marketing activities must be planned with the consumer’s time clock in mind.
Which one of these does not usually influence your behaviour as a consumer?
friends
family
personal preference
your teacher
Give the measure of how the needs and responses are collaborated and delivered to excel customer expectation.
Trust
Personalization
E-loyalty
Customer satisfaction
The recognition of the problem or need starts because the person finds a difference between:
Actual state and Perceived discrepancy
Actual state and Desired state
Desired state and Problem recognition
Perceived discrepancy and Problem recognition
Some of the external sources of information to which a person can go are:
Reports of companies, business statistics and press
Press articles, academic information and consumer studies
Personal resources, Social networks and commercial sources
Reports of companies, academic information and press
According to Maslow, everyone must satisfy _____________ needs.
self-actualization
social
security
physiological
________________________ is a frame of mind developed from a person's values, beliefs, and feelings
attitude
lifestyle
self-concept
culture
Reasons to purchase based on feelings, beliefs, or attitudes are:
emotional buying motives
rational buying motives
loyalty buying motives
__________ occurs as the person learns to perform behaviours that produce positive outcomes and avoid those that result in negative outcomes.
Classical conditioning
Operant conditioning
Cognitive learning
Observational learning
Which of the following is a social factor that influences consumer buying behavior?
family
life-cycle stage
economic situation
personality
occupation
________ refers to the unique psychological characteristics that distinguish a person or group.
Personality
Lifestyle
Status
Attitude
Role
Marketing stimuli consist of the four Ps. Which is NOT one of these Ps?
product
politics
price
promotion
place
X decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
motive
attitude
learning
perception
personality
What is one way that social class is NOT measured?
occupation
education
income
number of children in the family
house type
Who is consumer?
Business organization who buy product for resell
Individual or household who buy product or services for personal consumption
Business organization who buy product for processing
Wholesaler
The last steps of buyer decision process is _________.
evaluation of alternatives
post purchase behavior
purchase decision
information search
the ratio between customers’ perceived benefits
and the resources they use to obtain those benefits.
Customer value
Satisfaction
Loyalty
Retention
The process of consumer decision-making, includes the input, process, and
output stages of decision-making. decisions. The psychological factors (motivation, perception, learning, personality, and attitudes) affect in which stage
Input
Process
Output
the process by which a company creates a distinct image and identity for its products, services, or brands in consumers’ minds
Repositioning
Targeting
Perceptual Maps
Positioning
Segmenting
