Choose the TRUE characteristics of service

Variability is ……………………..

Identify the FALSE service of marketing mix

In a well-managed firm, the corporate brand is not only easily recognized but also has meaning for customers, standing for a particular way of doing business. Applying distinctive brand names to individual products enables the firm to communicate to the target market the distinctive experiences and benefits associated with a specific service concept

The purpose of such contacts limited to establishing the relationship, defining the problem face to face.

Example: Sent car to service.

Refer to High Contact Services

Product-line extensions is the new product for a currently served market represent an attempt to offer existing customer, product that the firm didn’t previously have

Major process innovations is using new processes to deliver current product, such as adding online courses to traditional class-room delivered lectures

Service improvements is significantly improving or adding new facilitating or enhancing service elements

Service production and consumption are simultaneous, which means that the customers typically must be present in the physical location

Information can be processed by machines or by professional who use their brains to perform information processing and packaging. Information is the most tangible form of service input

Turn on Television - Select Channel- View Presentation or weather forecast- Confirm plan for picnic.

( Mental Stimulus Processing )

Market space is a physical location of buyer and seller interaction. Example supermarket. Customer perceived value is a combination of product or service, pricing communication and supply chain activity related to the product or service

Park Car- Check In- Spend Night In room- Breakfast- Check Out. ( Possession Processing )

Marriott was sufficiently encouraged by the findings to build three prototype Courtyard by Marriott hotels. After testing the concept under real-world conditions and making some refinements the company developed a large chain and advertising slogan is the example of searching for new ideas

Which customer visit the services facility in person and are actively involved with the service organization and its personnel throughout service delivery. Example: Banking service system

Refer to Medium Contact Services

Learn about options- Select plan complete forms- Pay- Printed Policy.

( Information Processing )

No physical contact between customer and service provider, instead, contact takes place through the medium of electronic or physical distribution channels.

Example: Home shopping or banking by telephone.

Refer to Low Contact Services

Core services represent both tangible and augmented elements of the services offering

Travel to store- Technician examines- leave store- return.

( People Processing )

Class