Internet marketing refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails.

Application of internet marketing includes a direct response medium which a medium that helps to distribute the awareness and actual product to the consumer through distributor or agents.

A broader definition comes from the World Wide Web Consortium (W3C) which World Wide Web is the universe of network-accessible information, an embodiment of human knowledge.

In contrast, the Web is a communications model that, through HTTP, enables the exchange of information over the internet.

One of the disadvantage of World wide web is through communication. With the introduction of the Internet, we now have the ability to send and receive messages through electronic mail- virtually instantaneously and without the need of a postage stamp.

In market development, new products/services are developed which can be delivered by the Internet. These are typically digital products.

Web design involves a whole collection of different skills from copy writing and typography to layout and art all fused together to create an interface.

One of things to consider for a website design strategy is to select the goals your site must reach if it to accomplish your mission.

Two generic website design strategies are informational/ communicational and online/ distrubution strategy.

Informational site usually makes their income from membership fees, advertising, commissions, or selling at the back end.

Online/ transactional strategy did not limit themselves to just marketing on the Web but also look at other traditional media for advertising and marketing in order to meet their business goals and marketing objectives.

Well-designed websites offer much more than just aesthetics. They attract visitors and help people understand the product, company, and branding through a variety of indicators, encompassing visuals, text, and interactions.

The customer interface design allows the online managers to understand the concept and application of customer interface dimension in the offline business world.

Electronic commerce or e-commerce is a business model that lets firms and individuals buy and sell things over the internet.

E-commerce operates in following major market segments which are business to business, business to consumer and consumer to consumer.

Drop Shipping require a lot of investment at the start you need to manage inventory and stock, keep track of customer orders and shipping information, and invest in the warehouse space itself.

The simplest form of e-commerce, drop shipping lets you set up a storefront and take the customers’ money through credit cards or PayPal.

One advantages of e-commerce is lack of instant gratification. When you buy an item online, you must wait for it to be shipped to your home or office.

B2B sales are the traditional retail model, where a business sells to individuals, but business is conducted online as opposed to in a physical store.