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WorksheetsReview Part 1 Marketing Mix and Branding Design
Total questions: 29
Worksheet time: 14mins
McDonald's is an example of a trade name.
True
False
Which of the following is a primary reason that businesses use brands:
To identify their products
To charge high prices
To increase materialism
To reduce expenses
A brand ....................................
Select 2
is a symbol/picture by which a business in known.
is a name/phrase by which a business in known.
is a feeling by which a business in known.
is a desire by which a business in known.
A customer that purchases “name brands” expect a certain level of ________________.
groupons
fame
discounts
quality
A product that does not carry a company identity.
generic brand
name brand brand
brand extension
brand identity
A trade name includes the full name of the business in the brand/logo.
True
False
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
This picture is an example of a
Logo System
Word Mark Logo
Pictorial Logo
Abstract Iconography
An informational how-to manual is most likely targeted towards which of the following?
a bicyclist
an automobile racer
someone who just purchased a new product
someone who needs to speak with an accountant about their taxes
An essay on what a sixth grade sports enthusiast did over his summer break would most likely be written for an audience of _____________.
football players.
beach goers.
middle school students.
English professors.
Why would a student running for class office make his classmates and school peers the target audience when writing his election speech?
He is just so cool, he wants everyone to know who he is.
He is directing his ideas to those who will be voting for him in the school election.
His parents want to be proud of him.
The principal and staff will make the final decision.
A food critic has just eaten at the new Italian restaurant opened recently in town. He is getting ready to write his review of the establishment, the service and the food. Whom should he consider before writing this review?
Folks who eat a lot of grilled burgers
Folks who dislike Italian cuisine
Folks who frequently eat at high-end restaurants
Folks who just received their school's menu for the month.
