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Sales Promotion

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

Which of the following is NOT a purpose of sales promotions?

a)

To entice people in.

b)

To boost sales figures.

c)

To attract first-time buyers

d)

To clear new stock.

2.

How does a coupon work?

a)

It encourages people to buy again at a later date.

b)

It enters customers into a prize draw.

c)

It rewards regular customers for their loyalty.

d)

Customers get to try something before buying it.

3.

How does a loyalty scheme work?

a)

It encourages people to buy again at a later date.

b)

It enters customers into a prize draw.

c)

It rewards regular customers for their loyalty.

d)

Customers get to try something before buying it.

4.

How does a free sample work?

a)

It encourages people to buy again at a later date.

b)

It enters customers into a prize draw.

c)

It rewards regular customers for their loyalty.

d)

Customers get to try something before buying it.

5.

Some enterprises advertise sales promotions all year round, even though their prices rarely change.

a)

True

b)

False

6.
An example of personal selling is…
a)
Trade shows
b)
Billboards
c)
Contests
d)
Magazines
7.
If a customer bought a new iPhone phone 6s during first week of its release and Verizon gives them a free Otterbox case, this would be an example of which type of consumer promotion?
a)
Premiums
b)
Product Samples
c)
Incentives
d)
Promotional Tie-ins
8.
What involves the use of incentives or interest-building activities to stimulate traffic or sales?
a)
adverising
b)
sales promotion
c)
image
d)
preselling
9.
Anything of value that a customer receives in addition to the good or service purchased is called a:
a)
display
b)
premium
c)
sweepstakes
d)
contest
10.
Free trial-size and travel-size are particularly useful in introducing new products.  These are called:
a)
premiums
b)
rebates
c)
samples
d)
sweepstakes
11.
Many companies give a return of part of the purchase price as an incentive for customers to purchase their product is called a:
a)
premium
b)
rebates
c)
samples
d)
sweepstakes
12.

Certificates that entitle customers to discounts on goods and services.

a)

Premiums

b)

Rebates

c)

Product Bundles

d)

Coupons

13.

A low cost premium such as, pens, key chains, coffee mugs

a)

Factory pack

b)

Coupon

c)

Traffic Builder

d)

Raffle

14.

A low cost item given to consumers for free or at a discount

a)

Premium

b)

Coupon

c)

Rebate

d)

Tie in

15.

What is digital marketing?

a)

The marketing of products or services through digital methods such as the internet.

b)

The marketing of a digital product such as a mobile device or computer.

16.

SEO is the acronym for?

a)

Site Efficiency Optmisation

b)

Site Engine Optimisation

c)

Search Engine Optimisation

d)

Search Engine Original

17.

Ensuring a website appears high on the list of results returned by a search engine

a)

Web analyzing

b)

Search Developing

c)

Search Engine Optimisation

d)

Content Managing

18.

Marketing to specific customers based on their location

a)

Pyschographic

b)

Behavioral

c)

Geographic

d)

Demographic

19.

Which choice below is NOT a type of content marketing.

a)

Image

b)

MEME

c)

OneNote

d)

Social Media

20.

What is contextual advertising?

a)

Targets ads to people based on demographic information

b)

Targets visitors on keywords-scans, & matches to user

c)

Targets visitors based on user searches or pages visited

d)

Targeting content contains specific keywords promoted tweet