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WorksheetsWeek 2 & 3 Topics
Total questions: 16
Worksheet time: 9mins
Keywords on the Display Network are always considered broad match. That means:
Your ads will rotate and show the highest performing ad more
You don't need to include any variations of your keywords (like plurals and misspellings), they will be added in by default
You don't need to select any placements
You have the best change of increasing your quality score
What is the maximum CPC bid?
The highest amount you will pay for each click on one of your ads
The amount you need to pay to outbid your competition
The actual amount you pay each time a visitor clicks on one of your ads
The amount you need to spend to gain a top ad placement
Which bidding strategy should Ajay use to increase phone calls to her local catering business?
Cost per view (CPV)
Cost per thousand (CPM)
.
Cost per Acquisition (CPA)
Cost per Click (CPC)
An advertiser on the Google Display Network should use negative keywords to:
prevent text ads showing on irrelevant themes
prevent ads showing on irrelevant themes
prevent ads showing on YouTube
automatically adjust bids for less relevant keywords
A display advertiser is focussed on his direct response campaign and wants to achieve a high number of conversions. This advertiser should use ___ in order to achieve the best return on investment.
Target CPA bidding
Frequency Capping
Cost-Per-View bidding
vCPM bidding
Which of the following is a recommendation that should be met before an advertiser can begin using Target CPA Bidding?
The campaign has received 15 conversions in the past 30 days (Historical data)
Ads in the campaign must surpass a minimum impression activity threshold
The campaign should be newly created and using ‘Search and Display Networks'
One can start with a new campaign
Which of the following bidding options are available on the Google Display Network?
CPC, CPM
CPA, CPM, CPC
CPC, CPM, IPC
CPM, CPC, eCPM
View-through conversions show an advertiser how many people saw one of their ads and then:
converted within a 30 day period
clicked on a different ad and converted within a 30 day period
subsequently clicked on their ad and converted within a 30 day period
visited their site within a 30 day period
One of the use of Keyword Planner is:
to identify new keyword ideas based on Google searches and web site content
to know about your competitors campaigns
to gain insight into performance of campaigns
to identify new keywords based on device targeting settings
Which tool should be used by a user in the India to view how their ad would appear to someone in the Australia?
Google ads Editor
Keyword Planner
Ad Preview and Diagnosis Tool
Google Analytics
Which targeting option is not available for display campaign
Location & Demographic
login base targeting
Affinity audience
Contextual Targeting
Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?
Mobile bid adjustments
Target search page location flexible bidding strategy
Cost-per-acquisition (CPA)
Target return on ad spend (ROAS)
Which statistic indicates how often a click has led to a conversion?
Cost-per-conversion
Conversion rate
Converted clicks
Clickthrough rate (CTR)
You can win a higher as position in the auction with a lower cost-per-click (CPC) bid by
creating high-quality ads and landing pages
all of the listed answers
creating ads that ling to a generic landing page
creating ads that include terms or phrases people are searching for
Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?
$5
$25
$10
$2.50
Priya owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for her ads?
A page with a wide selection of instruments for sale
A page with information on instrument rentals and a contact form
A page with information on music lessons and a contact form
His homepage, with links to instrument sales, rentals, and music lessons
