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WorksheetsMarketing Mix
Total questions: 11
Worksheet time: 22mins
Which best describes marketing?
The process of making a product no one has ever come up with and bringing it straight to sale
The process of identifying and satisfying customer needs and wants while making a profit
The process of identifying customer wants while making a profit
Making a product and bringing it straight to sale
Tick the boxes that are market segments
Age
Location
Promotion
Income
Hair and eye colour
A (a) is the group of people to whom a business aims to sell its products or services
Which of the following best describes a product life cycle?
Introduction, Maturity, Growth, Saturation, Decline
Growth, Introduction, Maturity, Decline, Saturation
Introduction, Growth, Maturity, Saturation, Decline
Introduction, Growth, Maturity, Decline, Saturation
In the channels of distribution what does A and B represent?
Department store and supermarket
Retailer and shop
Franchise and chain store
Retailer and consumer
Tick which of the following are the 4 P of marketing mix?
Place
Promotion
Price
Product
Public Relations
Who is the agency that investigates complaints made against adverts that are misleading or false?
Irish Advertising Agencies and Companies Ireland (IAAC)
Advertising Standards Authority of Ireland (ASAI)
Institute of Advertsising Practitioners Ireland (IAPI)
Irish Film and Television Network (IFTN)
What does AIDA stand for?
A ______________
I ______________
D _____________
A______________
(a)
Which of the following are part of the promotion mix?
Celebrity endorsement
Loss Leaders
Product placement
Social Media
Public Relations
Which of the following are examples of pricing strategies?
Cost-Plus pricing
Loss Leader pricing
Introduction pricing
Premium pricing
These ads are highlighting something about their product for promotion. What is it?
(a)
