WorksheetsImportance of the Visitor Experience
Total questions: 6
Worksheet time: 4mins
Why experiences matter? (select the correct answers)
Quality visitor experiences attract a higher yield for tourism
Greater profitability
Repeat visits
Ongoing customer relationships
Greater job satisfaction
The Zone of Tolerance is?
The tolerance of pain from a terrible visitor experience.
The levels of feeling associated with the experience.
The tolerances of customers varies according to their experiences and preconceived expectations.
The level of positive and negative cognitive associations and emotions tied to the experience.
What influences Visitor Experience? (select the correct answers)
Design
Image
Service
Length
Friends
Two factors underpin the need to ensure customers are satisfied with their visit:
Regular and repeat visits & Positive ‘WoM’ recommendations.
Regular and repeat visits & Tourism interactions.
Positive ‘WoM’ recommendations & Providing additional services.
Spending of more money & Visitor length at locations.
So how can you manage these issues? (select the correct answers)
Compromising the authenticity of the product and its portrayal to visitors.
Demand-led measures.
Supply-led measures.
Addressing seasonality.
The Five Principles of Effective Interpretation are...
Is not teaching in the academic sense
Must be enjoyable for visitors
Must be relevant for visitors
Well organised
Have a theme, not just a topic
