wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Google Analytics

Total questions: 16

Worksheet time: 9mins

Name
Class
Date
1.

What is the average session duration of a bounced session?

a)

180 Seconds

b)

0 seconds

c)

Can't be determined

d)

Depends on the session

2.

What is the scope of a pageview?

a)

Session Scope

b)

Hit Scope

c)

Product Scope

d)

User Scope

3.

Google Analytics funnel can not be formed on the basis of

a)

Events

b)

Goals

c)

Events & Goals

d)

None

4.

When will Google Analytics end a session by default?

a)

After 30 minutes, regardless of user activity on your website

b)

Once the user opens another browser window

c)

At noon every day

d)

When a user is inactive on your site for 30 minutes or more or closes a browser window

5.

GA Tracking Snippet is set at

a)

Account Level

b)

View Level

c)

Property Level

d)

Any one of the above

6.

Which one is a relevent Matrix to determine/ compare SKU/Product performance quality?

a)

A2C to PDP Views Rate

b)

Transaction to Sessions rate

c)

A2C to sessions Rate

d)

None

7.

In which scenerio, will a GA Session terminate automatically?

a)

Browser window closed

b)

30 minutes of inactivity

c)

Mid-Night at 12

d)

30 minutes of inactivity & Or Mid-Night at 12

8.

The maximum duration of a session can be:

a)

12 Hrs

b)

6 hrs

c)

24 Hrs

d)

Unlimited

9.

Which Report is worth referring to for justifying a Campaign with apparent low performance but probable high assistance in other channels?

a)

Default Channel Report

b)

Sales Performance Report

c)

Source / Medium Report

d)

Top Conversion Paths

10.

What type of data does Google Analytics prohibit you from collecting?

a)

A - Personal identifable information

b)

B - Purchase amount

c)

C - Billing city

d)

D - Product SKU(s)

11.
Which are examples of Goals in Google Analytics?
a)
Making a purchase
b)
Signing up for a newsletter
c)
Completing a successful Google search
d)
Submitting a contact information form
12.

If a user visits the home page of a website with a video embedded and leaves without clicking on anything, Google Analytics will count this session as a bounce

a)

A - True

b)

B - False

13.

True or False: When a new view is created, it will show the historical data from the first view you created for the property.

a)

True: Any new view will include all historical website data.

b)

False: Views will report data from the day they are created.

14.

A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?

a)

The visitor’s session expires after 30 minutes of inactivity

b)

Google Analytics does not keep track of sessions by default

c)

The visitor’s session expires after 5 minutes of inactivity

d)

The visitor’s session expires after 5 minutes of inactivity

15.
Which represents the hierarchical structure of a Google Analytics account from top to bottom?
a)
View > Account > Property
b)
Property > Account > View
c)
Account > View > Property
d)
Account > Property > View
16.

Which reports require the activation of Advertising Features?

a)

Geo reports

b)

Cohort Analysis reports

c)

Real-time reports

d)

Demographics and Interests reports