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WorksheetsChapter 7 - Electronic and Mobile Commerce
Total questions: 10
Worksheet time: 50mins
The first company to engage in m-commerce was:
Pepsi
FashionValet
Coca-cola
Apple
What do you call a commercial transaction between a business and a business that is transacted online?
B2B commerce
B2C e-commerce
B2B Digital Transaction
No right answer
_____ is a form of e-commerce in which the length of the sales process varies from a few hours to a few days, and there are one or two people involved in the decision-making process.
Business-to-business (B2B) e-commerce
Consumer-to-consumer (C2C) e-commerce
Business-to-Consumer (B2C) e-commerce
Consumer-to-Business (C2B) e-commerce
_____ is a standard that spells out measures and security procedures to safeguard a card issuer, a cardholder, and a merchant.
Payment Card Industry (PCI) Policy and Standard
Exception Payment Standard
Bank Negara Policy and Standard
No right answer
The domain pricing model used in a blind advertising network is _____.
Cost per thousand (CPM)
Cost per click (CPC)
Cost per action (CPA)
Click through rate (CTR)
_____ divides the pool of potential customers into subgroups usually defined in terms of demographic characteristics
Market segmentation
Market manufacture
Market suppliers
Market independence
It is safe to assume that personal information will be secure with businesses, because security breaches of information systems are not common.
True
False
Which of the following is NOT one of the three basic components of a successful e-commerce model?
content
community
capital
commerce
Consumers prefer mobile commerce sites ________.
that have many low price items on sale
that are convenient and efficient to use
that are linked to the consumers' banks
that belong to traditional stores like Wal-mart or Best Buy
If consumer data is stolen from a business's computers, ________.
the consumers have no recourse
the federal government protects the consumers' interests
the business will automatically compensate the affected customers
the customers can file a class-action law suit against the business
