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WorksheetsICT IN TOURISM MARKETING
Total questions: 15
Worksheet time: 8mins
In the ICT definition, it is a deliberate term to encompass any technology that helps to perform below task, except _________.
Gather information
Store information
Get rid information
Communicate information
The manual system is related to below, except __________.
Slow
Flexible
Liable to failure through human error
Very costly in terms of labor
Below are the impact of ICT on consumer, except _____________.
Its affecting consumer power
Ability to shop around
No freedom of choice
Increases in available choice for consumer
Below are the barriers to the growth of E- Tourism, except _____________.
Security of transaction
Trust of companies
Stress and bewildering as a result of too much choice
The emerging use of e-wallet
ICT made it possible to browse a gallery of pictures on the website or in some cases to take a virtual tour, this is the impact of ICT on which marketing mix?
Place
Product
Promotion
Price
Companies can adjust prices dynamically in response to fluctuations in demand - this is the impact of ICT on _________.
Product
Price
Place
Promotion
Tickets and accommodation vouchers or access codes can be downloaded and printed out by the customer - this is the impact of ICT on ____________.
Product
Price
Promotion
Place
Has the advantages of being instantaneous, interactive and permission–based - this is the impact of ICT on ___________.
Product
Price
Promotion
Place
Below are the four uses of cyberspace for marketing ________________. *choose more than 1
Information
Transaction
Distribution
Communication
Below are the criteria that makes an effective websites, except ________________.
Right content
Irrelevant information
Easy to navigate
Enjoyment and repeat visitation
Below are the guidelines that help to manage the customer experience online, except ___________.
Updating website
Efficient system for dealing with orders and responding to questions
Consideration of contact time to a real person
Low level of interaction
Independent websites such as Tripadvisor are an example of __________________.
Blog
Weblog
Web 2.0
Social networking sites
The group of people who came together because of a special interest in a particular product or activity called ______________.
Web 2.0
Weblog
Blog
Online communities
On-line shop can save the customer details on a data base, the data can be part of ___________________.
Viral marketing
Customer Relationship Management
Online communities
___________________ is a mean of overcoming the problem of spam as the message is relayed not by the company but by a known friend.
Database marketing
Relationship marketing
Viral marketing
