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WorksheetsMarketing 3.00 Unit test
Total questions: 49
Worksheet time: 1hrs 1mins
To meet the needs of its customers and help it achieve its company goals, a drugstore offers a large assortment of products, known as its product __________.
Depth
Mix
Width
Consistency
At a grocery store, you might decide to buy a bottle of Coca-Cola, a DiGiorno frozen pizza, and a can of Dole pineapple chunks. Each of these purchases is a product ___________.
Width
Mix
Item
Line
Which of the following is an example of a product line?
Kraft meats
A1 Steak Sauce
Philadelphia Cream Cheese
Capri Sun
A technology company that offers its products in many different colors and at several different price points likely has a __________ product mix.
Shallow
Narrow
Broad
Deep
Which of the following is an example of a business with a broad product mix?
Car dealership
Discount store
Candy store
Jeweler
Why would a business use a shallow product mix?
To promote one-stop shopping
To allow the company to meet the needs of a variety of consumers
To control costs
To use a wide range of prices
A salon recently added nail services to its product mix. This strategy is called ___________.
contraction.
trading up.
expansion.
alteration
A fast-food company offers burgers, chicken nuggets, pizza, and French fries. Eventually, the company realizes that the pizzas are not profitable and decides to stop selling them. Which product-mix strategy is the company using?
Trading down
Trading up
Alteration
Contraction
A shampoo company decides to update its packaging to appeal to new customer attitudes and give its products fresh appeal. Which product-mix strategy is this company using?
Consistency
Expansion
Alteration
Contraction
Why would a business add higher priced products to its product mix?
To enhance the image of the company
To overcome production problems
To limit costs
To reduce legal liability
A high-end department store decides to start selling a lower-priced line of clothing to appeal to a different market. Which product-mix strategy is the department store using?
Trading down
Alteration
Contraction
Expansion
Which is an example of an ethical issue that a product or service manager might face?
Use of color on the label
Use of environmentally friendly packaging
Use of packaging as a means of promotion
Use of nutrition information on a food label
Which technological tools help employees simultaneously access the same information about a business's products?
Memory card
Micro-portal
Intranet
Generator
Why should a business continue to monitor an established product?
To determine the acceptance of a product by a limited market
To make sure that a marketing plan is firmly in place
To make changes in order to extend a product's life cycle
To evaluate how a product might fit the firm's product mix
Why does a company need to know the life-cycle stages of its products?
To prevent imitators from entering the market
To find new uses for the product
To predict the length of the life cycle
To adapt its marketing strategies
A business is behaving unethically if its product's label contains what component?
Nutritional values
Recyclable materials
Mandatory requirements
Misleading information
Which is a way that a business can extend the life cycle of an established product?
By promoting the product to current users
By finding new uses for the product
By restricting distribution
By attracting consumers who are innovators
What is a technologically advanced method that allows businesses to produce products that are specialized for a few customers?
Intermittent conversion
Automatic production
Computerized robotics
Mass customization
Which activity is addressed in the product- or service-management function?
Setting discounts to clear products from inventory
Determining where products will be offered for sale
Focusing promotional activities on a new product’s release
Eliminating products that are slow sellers
Lakeview Manufacturing produces canned tuna fish for consumers and pets. After the company decided to expand its market to three additional states, it discovered that the pet products were labeled incorrectly. They had been packaged and distributed as consumer products. To correct this problem, which action should the company take?
Product liability
Product recall
Guarantee
Warranty
Harrison Stroller Company manufactures baby strollers. The business launched a new stroller line in hopes of increasing its market share. The new model featured neon, plastic, musical toys on the front bar of the stroller. By the middle of the first year, there were 50 reports of infant injuries. Which legal action will Harrison Stroller Company have to face?
Consumer protection
Product deletion
Product liability
Consumer Product Safety Act
The questions on each point of the starbursting star are:
who, when, why, how much, how many, and where.
who, what, when, where, how, and why
what, how much, price, product, promotion, place.
promotion, selling, pricing, MIM, PSM, and distribution.
Which is a reason that a business would make changes to its products?
To keep up with changing consumer preferences
To spread risk over a wider area
To predict the success of the changed products
To make room for other products
What is the difference between braindrawing and mind mapping?
Braindrawing is a programmed thinking method and mind mapping is a lateral thinking method.
In the braindrawing method you draw diagrams and pictures, and in the mind mapping method you write down words and draw lines to related words.
Both methods are programmed thinking methods. One uses diagrams and the other uses words.
Both methods are lateral thinking methods and both use only diagrams to represent new ideas.
A high school cafeteria identified a problem with students wasting food. The principal called the school improvement team together for a problem-solving session. The team began listing food items that students might like better than the ones they were throwing away in the trash. This method of ideation is using what method?
Mind mapping
Braindrawing
Substitute products
Attribute listing
A drawback of brands as compared to unbranded products is that which action happens?
Differentiation of products
Sell of products at higher prices
Creation of brand loyalty
Requirement of trademark registration
Why do companies use brands for their products?
To differentiate their products
To charge higher prices
To encourage materialism
To demonstrate creativity
In which stage of brand loyalty do people become aware of the brand?
Recognition
Satisfaction
Insistence
Preference
How do companies make brand promises to their customers?
They provide customers with a sworn statement.
They meet or exceed customer expectations on a consistent basis.
Salespeople verbally make brand promises to each customer.
They fulfill special requests for customers
A business charges a small company a higher price for a product than it charges a large company for the same product. What does this activity represent?
Price discrimination
Controlled pricing
Price competition
Regulated pricing
Which is an external factor that affects the price that a business charges for its products?
Operating costs
Variable expenses
Economic conditions
Employee benefits
Which is an example of an unethical pricing practice?
A company set prices for its products low in an attempt to drive its competitors out of business.
A business increases its prices when the cost of the materials to make the products increases.
A firm sets a business objective to increase its profit margins over the next five years.
A business prices a new product line to reflect high quality and status.
Which example demonstrates the use of satellite tracking within a distribution channel?
An inventory specialist enters product status information into a handheld electronic device.
A computer system performs warehouse functions that are usually executed by humans.
A technological system creates an efficient routing plan for transportation companies.
A dispatcher has current knowledge of a delivery truck's location and destination.
Which would probably use a longer channel of distribution?
A baby duck
A printing press
An airplane
A bottle of shampoo
How do channel members add value to a product?
By performing certain channel activities expertly
By making the product more costly
By making the product available in all locations
By pursuing individual goals
Which situation hinders a business's ability to provide quality customer service?
Supply channel has high flexibility levels.
Vendor consistently has back orders.
Post-sale support is responsive
Distribution patterns are operational.
When is it best for a business to use an exclusive distribution pattern?
If it prefers to have its intermediaries promote the product
If it needs to maintain tight control over a product.
If it chooses to eliminate intermediaries.
If it wants the product to be available in all possible locations.
