Large, catchy words, often enhanced by graphics.

A mini design of photos and text.

A strip of white space that spans two pages to visually link them.

Indicates the page number and content.

Eight pages on one side of a press sheet, indicated by ladder shading.

Typically short stories or groups of facts, figures or opinions presented in a broad range of design formats.

Presents facts and figures, often poll/survey results, in an illustrative way.

Two facing pages in a yearbook.

A grouping of pages printed on the same press sheet and folded into a 16-page mini-booklet.

There are _____ type(s) of text alignment.

Alignment is important because

Dominant elements are usually at least______ times larger than all other elements.

The largest element on a spread is called a

Dominant elements should be placed on a spread near

Photos vary in

Dominant images create visual

A photograph taken from above the subject is called

_____________ is a photo composition technique that places the main subject off-center to allow for more visual

movement within the photo.

__________ is a photo composition technique that produces a shallow depth of field to creatively place emphasis

on parts of the image.

Expanded captions have ___________ parts + an optional quote.

The first sentence of an expanded caption is written in __________ tense.

In a story, the nut graph is _______:

A photograph taken from below the subject is called

This type of marketing is about taking the consumer by surprise, making an indelible impression and creating social

buzz, often with displays that interact with everyday environments.

This type of marketing is effective because it reaches consumers electronically, making it easy and convenient to

make purchases with the click of a button.

A primary headline over a secondary headline is called a

A single-line secondary headline over the primary headline is called a

A multi-line secondary headline besides the primary headline is called a

A multi-line secondary headline on top of the primary headline is called a

What type of lead is this? Unwilling to accept the news he had just received from the doctors, he lowered his head in defeat. His mother sat speechless in the corner, one tear rolling down her face as she saw her son’s chance to claim a state wrestling medal disappear because his heart just wouldn’t allow it.

What type of lead is this? Deion Sanders, Jr. knows what they say in the hallways. They say he’ll be a terrible quarterback. That he’s too short. That he can’t see squat past the six-feet-something offensive linemen. That he’s cocky. That he’ll never amount to anything. They say he’ll never be his dad.

What type of lead is this? “Coach Hawkins!” Brad Hawkins, the longtime Westlake athletic trainer, recognized Coach Steven Ramsey’s voice over the noise of the spectators behind him. But he had never heard Ramsey’s voice like that. Hawkins ran to Ramsey,who was crouched over varsity player Matt Nader pleading with the athlete. “Hang in there. Don’t leave us. Everything’s going to be all right.”

What type of lead is this? He always knew he had it.

TRUE OR FALSE: Eyelines aren’t a method of aligning items on a spread.

TRUE OR FALSE: Size 8–10 pt font is best for captions.

TRUE OR FALSE: Primary headline fonts should be three times the size of the secondary headlines.

TRUE OR FALSE: A common headline writing strategy is to use rhyming words.

TRUE OR FALSE: A transition in a story can include facts, indirect quotes or partial quotes.

TRUE OR FALSE: In a lead paragraph, a direct quote connects to the nut graph.

TRUE OR FALSE: A survey has a larger sample size than a poll.

TRUE OR FALSE: Polls are frequently used by the professional media to sample public opinion.

TRUE OR FALSE: Ten is a common sample size for surveys.

TRUE OR FALSE: It’s okay if captions contain some generalities.

TRUE OR FALSE: Every caption should include the 5Ws and H.

TRUE OR FALSE: Promotion incentives create a sense of urgency.

TRUE OR FALSE: A good theme should be recognizable, relevant and repeatable.

TRUE OR FALSE: A conceptual spin-off features key words pulled from the theme statement.

TRUE OR FALSE: A written statement cannot be considered libel if the writer was making a joke.

TRUE OR FALSE: Under fair use, yearbooks and newspapers can use other people’s photos, music and artwork

because it is considered educational and within a school setting.

TRUE OR FALSE: Every photo should have a caption, even if it is only an identification of the people in the photo.

TRUE OR FALSE: The organization of a yearbook staff echoes corporate organizational structure.

TRUE OR FALSE: Knowledge of theme development is rarely used in the corporate world.

TRUE OR FALSE: It is okay to use famous art or photos of celebrities in your publication because only the people at

your school will know.

TRUE OR FALSE: A yearbook builds school spirit and chronicles the year, so it is important to include every student at least three times.

TRUE OR FALSE: You should only take pictures during an event, not before or after.

TRUE OR FALSE: 10 point font is utilized most consistently for news feature stories as well as alternative story size.

TRUE OR FALSE: Unplanned white space weakens the design on yearbook spreads.

TRUE OR FALSE: It is bad to adjust spread layout templates to fit the content you have because they were designed

that way for a reason.

TRUE OR FALSE: Photos, text and graphics in a modular block don’t have to be related.

TRUE OR FALSE: It is okay to use placeholder names in captions or articles because they will be switched out later.

TRUE OR FALSE: Pages should be submitted to the plant as double page spreads if they are to count towards

a deadline.

TRUE OR FALSE: It is okay to take photos directly off of Facebook for yearbook spreads because the resolution is good.

TRUE OR FALSE: The yearbook theme should be a secret until the book is distributed.

TRUE OR FALSE: An eyeline is a horizontal line of white space that spans a double page spread.

TRUE OR FALSE: Clichés should be avoided at all costs.

TRUE OR FALSE: A pica is a common unit of measurement in desktop publishing.