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WorksheetsE commerce
Total questions: 15
Worksheet time: 8mins
Ethical issues concerned with personal information ownership have been usefully summarized
by Mason (1986) into four areas:
Privacy – what information is held about the individual?
Accuracy – is it correct?
Property – who owns it and how can ownership be transferred?
Accessibility – who is allowed to access this information, and under which conditions?
Fletcher (2001) provides an alternative perspective, raising these issues of concern for both
Laws have been enacted in different countries to protect individual privacy and with the intention
of reducing spam or unsolicited commercial e-mail (UCE). Originally, the best-known
‘spam’ was tinned meat (a contraction of ‘spiced ham’), but a modern version of this acronym
is ‘Sending Persistent Annoying e-Mail’. Spammers rely on sending out millions of e-mails in the
hope that even if there is only a 0.01% response they may make some money, if not get rich.
Regulations on privacy and electronic communications
Worldwide regulations on privacy and electronic communications
UK and European e-mail marketing law
Anti-spam legislation
The main cookie types are:
Persistent cookies – these stay on a user’s computer between multiple sessions
Temporary or session cookies – single session – useful for tracking within pages of a session such as on an e-commerce site.
First-party cookies – served by the site you are currently using – typical for e-commerce sites.
Third-party cookies – served by another site to the one you are viewing –
Protect designs, ideas and inventions and includes content
and services developed for e-commerce sites. Closely related is copyright law which is designed to protect authors, producers, broadcasters and performers through ensuring they see some returns from their works every time they are experienced. The European Directive of Copyright (2001/29/EC) came into force in many countries in 2003. This is a significant update to the law which covers new technologies and approaches such as streaming a broadcast via the Internet.
Protecting intellectual property (IP)
Advertising on the Internet
Data protection
E-mail risks
this image refers to ?
HSBC customers plant virtual forest
Bancolombia customers plant virtual forest
country
e commerce platform
Larger organizations typically already compete in the global marketplace, or have the financial resources to achieve this. Most governments are looking to encourage SMEs to use electronic commerce to tap into the international market.
Advice from governments must reassure SMEs wishing to export
information society
The implications of e-commerce for international B2B trading
Semi-localized web sites.
Highly-localizedweb sites.
E-government
The application of e-commerce technologies to government and public services
Control of the operation and use of the Internet.
A society with widespread access and transfer of digital information within business and the community.
Early adopters
Companies or departments that invest in new technologies and
techniques.
A graphic representation of the maturity, adoption and business application of specific technologies.
The first phase of a hype cycle is the ‘technology trigger’ or breakthrough, product launch or other event that generates significant press and interest.
Peak of Inflated Expectations
e- environment
Gartner hype cycle
Growth orientation
Vigilance
Slack
Government sources on Internet usage and adoption
www.stat-usa.gov
www.google.com
www.usantotomas.edu.co
www.htm.uk
Define how a company should set specific objectives and develop specific differential strategies for communicating with its customers and partners through electronic media
such as the Internet, e-mail and wireless media.
E-channel strategies
Strategy process models for e-business
multichannels
E-commerce channels
Strategic analysis
External environment: Social, Legal and ethical, Economic, Political, Technological
Internal resources: Resource analysis, Portfolio analysis, SWOT analysis, Demand analysis, Competitor analysis
Mision an important assignment given to a person or group of people, typically involving travel abroad
Vision the faculty or state of being able to see
Strategic objectives
Vision
Mission
Objectives
tracking
papparazzi
Strategic definition
Option generation
Option evaluation
Option selection
Planning
Strategic implementation
Planning
Execution
Control
Mission
Mision
