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WorksheetsDesign - User Experience
Total questions: 10
Worksheet time: 5mins
What do you mean by the User Experience of a product?
What the user experiences while using the product
How much experience a user has using the product
What the user believes his experience will be when using the product
Which of the following make up a product's UX (User Experience) There are more than 1 correct answers
Aesthetics (visual appeal)
Availablity
Price
Functionality
Ease of use
Is user feedback a part of the UX process?
Yes
No
Look at the image below. Is the packaging design part of the UI (User Interface) or the UX (User Experience) or neither
UI
UX
Neither
This is a Tropicana packaging rebrand. Which packaging do you believe was more successful?
Before
After
The new packaging caused a drop in sales by almost 20% Which of the reasons below do you think are true?
The packaging looked unsuitable for a fruit juice brand
Branding elements on a packaging cannot all be changed at once
Packaging is the silent salesman
Consumers feel an emotional bond with the appearance of the product and brand they love
Tropicana’s consumers didn’t recognize or like the new product design, and therefore decided not to purchase it
What is the mission of packaging design?
to communicate emotions and values over a period of time
to communicate in a more direct, clear and identifiable manner
Sun Chips by Pepsico (Frito-Lay) introduced a biodegradeable bag made from plants as its packaging. Its initial entry failed miserably. Which of the options below do you think caused it to fail?
Environmentalists in the US argued that the packaging was just a gimmick and not doing enough to save the environment
Parents thought the brand was trying to entice children into unhealthy habits (eating chips) on the pretext of being environment friendly
The packaging was thought to be too noisy
Biodegradable packaging made the chips soggy
Heinz ketchup product "EZ Squirt" featured a kid-friendly nozzle that would make it easy to squirt ketchup. It had a reasonable initial response but failed later. Which of the reasons below caused this?
The ketchup was in purple and green colour
The packaging was noisy
The novelty wore off after a while
Why did the Windows Phone fail as a product? Tick those you think are responsible
The UI and UX were not user friendly
Youtube was not available
The UI and UX was unattractive
