State the four phases of the Product Life Cycle model.

The PLC model shows that sales and profits start to decline after it reaches the (a)   phase.

Based on the slides, describe introductory phase of PLC model.

State the strategies that can be used if products are at phase III: Maturity

State Michael Porter's Five Forces in the industy.

The four generic strategies by Porters are known as:

Describe cost leadership strategy:

Describe differentiation strategy: