the objectives that a business wants to achieve over a period of time.

a firm sells goods and services to a different range of consumers

the key elements in a firm's marketing strategy; product, price, place and promotion

a mix of several different methods of advertising and sales promotion

where the firm first looks into what the customers needs or wants

Where a business focuses on the design and manufacture of the the product itself rather than the needs of customers.

Where the firm comes up with a new product after a product declines in the product range of a firm.

Changing the marketing strategies of a firm to suit the needs of a particular market segment

Division of people according to culture based on their habits and traditions.

Division of people based on their needs and wants

Division of people according to their geographical location and cultural diversity

Division of people according to social class based on employment status

Setting a low price until rivals have gone out of business

A product sold below cost to draw in customers

Adding a percentage( the mark up) to the cost of producing a product to get the price

Pricing strategies based upon the conditions of the market

Articles/ Internet/ Newspaper/ Old reports

company reports/ interviews from the potential customers

internet/ surveys that were conducted in a mall / old business journals

marketing reports/ online surveys/ questionnaires

Factual information that is recorded as statements

Factual information that can be recorded as a number

Information that was collected based on common answers given by the customers

Opinion based information

A gap created due to a decline in the demand for a good

no new products being created after a product got saturated in the local market

researching and developing new range of products

A part of a market where there are no/limited range of products to satisfy this customer need