WorksheetsConsumer Decision Making Process
Total questions: 20
Worksheet time: 14mins
Which of the following is the first step of the consumer decision making process?
Information searching
Alternative evaluation
Need identification
Purchase decision
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Alternative evaluation
Post-purchase evaluation
Information searching
Need identification
Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?
Need identification
Information searching
Alternative evaluation
Purchase decision
Buying the same brand of goods is a result of which of the following types of information searching?
Internal searching
External searching
Basic searching
Extensive searching
What does a customer try to achieve by asking “what problem am I trying to solve?”
Conducting product research
Identifying the needs
Listing the attributes
Comparing the items
Which of the following is NOT determined by the personality of a customer?
Whether the customer is a practical shopper
Whether the customer is loyal to certain brands
Whether the customer tends to use coupons
Whether the customer has awareness of the product
Which of these is not part of the decision making process?
Gather information
Consider the consequences
Evaluate the results
Agonize
Factors that can influence our decisions are: (select all that apply)
Values
Age
Family
None of the above
A year ago James could purchase 4 limes for one dollar. Today he can purchase 2 limes for the same dollar. This indicates
deflation
inflation
interest rates
the effects of a trade war with China
Which of the following is not part of the buyer decision proocess?
Information Search
Evaluation of Alternatives
Post Purchase Behavior
All of the other answers are part of the buyer decision process.
Which part of the buyer decision is most closely aligned with Maslow's hierarchy?
Purchase decision
Evaluation of alternatives
Need recognition
Post-purchase behavior
Steps in the buyer decision process are___________skipped.
Never
Rarely
Often
Always
During the pre-purchase part of the purchase experience, research_______________be undertaken
Must
May not
Can not
None of the other answers are correct
Marketers need to understand the______________consumers go through to evaluate alternatives.
Choices
Research
Steps
Experiences
The larger the gap between expectations and performance, the more___________the consumer is likely to be.
Satisfied
Dissatisfied
Cautious
Impressed
Almost all major purchases result in some degree of _______________caused by post-purchase conflict
Passion
Compassion
Comfort
Discomfort
Companies must measure customer satisfaction________.
Regularly
Often
Ocassionally
Once a year
Sometimes consumers skip the evaluation process entirely. This is usually because consumers sometimes buy _______________.
Because of an emergency
Because of impulse
By mistake
Because of desperation
Which if the following is considered external stimuli?
Television Advertising
Hunger
Thirst
Fatigue
