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Consumer Decision Making Process

Total questions: 20

Worksheet time: 14mins

Name
Class
Date
1.

Which of the following is the first step of the consumer decision making process?

a)

Information searching

b)

Alternative evaluation

c)

Need identification

d)

Purchase decision

2.

Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?

a)

Item first

b)

Outlet first

c)

Function first

d)

Price first

3.

Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?

a)

Alternative evaluation

b)

Post-purchase evaluation

c)

Information searching

d)

Need identification

4.

Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?

a)

Need identification

b)

Information searching

c)

Alternative evaluation

d)

Purchase decision

5.

Buying the same brand of goods is a result of which of the following types of information searching?

a)

Internal searching

b)

External searching

c)

Basic searching

d)

Extensive searching

6.

What does a customer try to achieve by asking “what problem am I trying to solve?”

a)

Conducting product research

b)

Identifying the needs

c)

Listing the attributes

d)

Comparing the items

7.

Which of the following is NOT determined by the personality of a customer?

a)

Whether the customer is a practical shopper

b)

Whether the customer is loyal to certain brands

c)

Whether the customer tends to use coupons

d)

Whether the customer has awareness of the product

8.

Which of these is not part of the decision making process?

a)

Gather information

b)

Consider the consequences

c)

Evaluate the results

d)

Agonize

9.

Factors that can influence our decisions are: (select all that apply)

a)

Values

b)

Age

c)

Family

d)

None of the above

10.

A year ago James could purchase 4 limes for one dollar. Today he can purchase 2 limes for the same dollar. This indicates

a)

deflation

b)

inflation

c)

interest rates

d)

the effects of a trade war with China

11.

Which of the following is not part of the buyer decision proocess?

a)

Information Search

b)

Evaluation of Alternatives

c)

Post Purchase Behavior

d)

All of the other answers are part of the buyer decision process.

12.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

a)

Purchase decision

b)

Evaluation of alternatives

c)

Need recognition

d)

Post-purchase behavior

13.

Steps in the buyer decision process are___________skipped.

a)

Never

b)

Rarely

c)

Often

d)

Always

14.

During the pre-purchase part of the purchase experience, research_______________be undertaken

a)

Must

b)

May not

c)

Can not

d)

None of the other answers are correct

15.

Marketers need to understand the______________consumers go through to evaluate alternatives.

a)

Choices

b)

Research

c)

Steps

d)

Experiences

16.

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

a)

Satisfied

b)

Dissatisfied

c)

Cautious

d)

Impressed

17.

Almost all major purchases result in some degree of _______________caused by post-purchase conflict

a)

Passion

b)

Compassion

c)

Comfort

d)

Discomfort

18.

Companies must measure customer satisfaction________.

a)

Regularly

b)

Often

c)

Ocassionally

d)

Once a year

19.

Sometimes consumers skip the evaluation process entirely. This is usually because consumers sometimes buy _______________.

a)

Because of an emergency

b)

Because of impulse

c)

By mistake

d)

Because of desperation

20.

Which if the following is considered external stimuli?

a)

Television Advertising

b)

Hunger

c)

Thirst

d)

Fatigue