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WorksheetsMarketing and Promotion Quiz #2
Total questions: 20
Worksheet time: 14mins
These can be adjusted and adapted to fit different time slots and programming changes.
(a)
These are typically short, brief previews of upcoming news programs or segments.
(a)
Why is it important to choose your time wisely when advertising on radio? Choose the BEST answer
To make sure your ad is heard by the most people.
To save money on advertising costs.
To ensure your ad is played during high traffic hours.
To avoid competing with other ads for listeners' attention.
When designing a customer-driven marketing strategy, what are some factors that companies consider when targeting customers?
Their age and gender
Their level, timing, and nature of demand
Their geographic location
Their occupation and income level
What strategic plan or communication tool can assist organizations in achieving their goals and objectives, identifying potential obstacles, and measuring progress towards their targets?
Hootsuite
SMART
Roadmap
Asana
Who was the individual who initially operated a small radio station in 1922 as a means to showcase products for his business?
(a)
When did the oldest radio station that still exist today, first broadcast?
1922
1932
1942
None of the Above
The purpose of marketing research is to provide businesses with actionable insights that can be used to make informed decisions about product development, pricing, promotion, and distribution
True
False
Effective budget management require only careful planning.
True
False
Marketers can create customer value and build customer relationships by themselves
True
False
The term television was first used in the early 1900s to describe a system of transmitting images over wires.
True
False
Promoting news content across multiple channels, such as promoting a TV news segment on social media or promoting a print news story on a radio program.
(a)
These are typically located at the bottom of the screen and are used to promote upcoming programs or products during live events.
(a)
This type of advertisement allows a brand to be part of the fabric of a TV show.
(a)
This refers to selling the rights to a daily TV show that is typically broadcast at the same time every day by a particular market.
(a)
Spot Advertisement can't be broadcasted on various stations and multiple times
True
False
A strong CRM program can be used to execute sales
promotions for maximum benefits.
True
False
Research can help organisations in making informed decision.
True
False
It uses both media and non-media marketing communications
(a)
Increase awareness is the ULTIMATE goal of the news promotion
True
False
