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WorksheetsProduct Lifecycle Stage 1
Total questions: 10
Worksheet time: 5mins
All products have a unique product lifecycle
true
false
Not sure
The product lifecycle shows.... (choose two correct sentences).
stages a product goes through from development to decline
the difference variations of the product
the level of adoption as it goes through its life
prediction of the future of the product
The section of a market controlled by a particular business is called.....
market growth
market share
market control
market product
Which two (2) of the following are characteristics of the development stage?
falling sales
product testing
product trials
product decline
Products that set the basic architecture for a next-generation product(s) are called...........
Platform products
Retail products
Fast moving products
Breakthrough products
Select the odd one out from the new product development process.
Fuzzy front end
Design
Sales
Fuzzy back end
Which is very important in the value chain of new product development? (Select any two)
Customer insight
Market research
Sales
Marketing
A ............is any article or substance that is manufactured or refined for sale.
Innovation
Substance
Product
Sale
One of the following products is a classic example of a product (phone) that has gone through decline
Blackberry
iPhone
Techno
Samsung
Netflix can qualify as ------------- product. Choose any two.
Platform product
Breakthrough product
Incremental product
Disruptive product
