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WorksheetsProducts
Total questions: 22
Worksheet time: 22mins
Anything that is offered in a market to satisfy human needs and wants.
production
offer
product
sale
A product could be a...
person
object
service
all the above
Any product that you can touch
service
tangible
intangible
favorite
Name, packaging, style, features and quality.
characteristics that differentiate products
Factors of production.
options of products
competitors
It's not the physical product, but consists of all the benefits associated.
Augmented product
Actual product
Core product
Special product
Groups of closely related products sold to the same customer groups and marketed through the same outlets.
product catalogue
product line
product mix
product benefits
Brand is
a name
a symbol
a logo
all of the above
The objective is to create a relationship of trust
brand
package
price
shape
Brand recognition
people buy this brand sometimes.
people is aware of the brand.
people buy it as a substitute
people don't know the characteristics of a product.
Some companies include their name in all their products.
branding
brand recognition
corporate branding
individual branding
Pampers, Pringles, Duracell and Gillette are examples of:
individual branding
corporate branding
separated branding
branding awareness
The approach of the company to market several similar brands of the same company under different brand names to increase the market share..
Branding
product mix
multi-brand strategy
competitive branding option
The brand value makes possible to measure...
customer money
customer budget
customer decision
customer loyalty
The sales of the company expressed as a percentage of total sales in a given market is ...
a product lifecycle
a company annual sales
market share
market equilibrium
A brand switcher is a person that...
buys the product at any possible price.
buys various competing products rather than being loyal to a particular brand.
buys products only according to fashion trends.
buys only expensive products
A Producer is
a country or a company that prices something.
a person that buys a product.
a person that sells a product.
the people in the market.
The stages in the life of a product are called...
product steps
product lifecycle
product positioning
product placement
When a company pays for its products to be seen in films and TV programmes.
product positioning
product catalogue
product segmentation
product placement
The materials and components used to make products are:
raw materials
minerals
fruits
all of the above
FMCG
Products that are sold very slowly.
Products that are made of waste materials.
Products that are sold in outlets.
Products that are sold quickly.
A product that is not branded are called...
goods
generics
intangible
tangible
Product adaptation refers to...
change che name of a product in order to enter to a new market.
change colors, numbers or the language in order to enter to a new market.
change the size of a product in order to enter to a new market.
change the price of a product in order to enter to a new market.
