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WorksheetsPRINCIPLES AND PRACTICES OF MARKETING
Total questions: 20
Worksheet time: 10mins
Name the 4 traditional aspects of the Marketing Mix (4P's):
Product
Practice
Place
Price
Promotion
(a) is the application of marketing principles by industries in one or more than
one country.
(a) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
People around the society want budget-friendly prices, the important aspect that people look at before purchasing the product is the prices.
Deceptive Practices
Poor service to disadvantaged customer
Harmful or Unsafe Products
High Prices
Sports marketers define _______________ as the personal commitment and emotional involvement customers have with a sport organization
the winner's curse
target marketing
customer promotion
fan identification
Companies predict increased competition in the domestic market and seeks to moderate the risk by diversifying through selling in international market.
True
False
Which element of the business plan focuses on the specific products or services that the business offers? *
The Business Opportunity
Marketing Plan
Financial Forecast
Operational Plan
By turning a parking garage in proximity to the 1996 Atlanta Olympic Village into a mini-Nike Town, Nike was engaged in
ambush marketing
sponsorship
athlete endorsements
target marketing
International Salespeople must understand not only the product and pricing, but also financing of the sales, the instruments of payment, and foreign exchange risks.
True
False
CREATING STELLAR SALESPEOPLE is one benefit of CRM.
True
False
The group of consumers to whom a product is marketed is the
demographic
target market
sports fan
audience
Which Special Feature of Sport describes the following statement the best.
"The unpredictability of results from sports matches/ events".
Variable Quality.
Blind Optimism.
Product & Brand Loyalty.
Identification.
If the core production chains have problems in some days, the ________ center may also face some dilemma which may affect the arrival of the product in its destined route.
Distribution
Promotion
Product
Pricing
A digital marketer can face legal issues.
Social Exclusion
Privacy and Data
Intellectual Property
Digital Divide
This is referring to patents, trademarks and copyrights
Social Exclusion
Digital Divide
Intellectual Property
Privacy and Data
True or False- There are only 2 types of planning. Medium-term and Long-term planning.
True
False
Marketing ethics is the application of ethics into the marketing process with the moral principles behind the operation and regulation of marketing.
True
False
Identifying subgroups of the overall marketplace based on factors such as age or income level is considered
target marketing
clustering
segmentation
strategic positioning
Trade between countries occurs because a particular product (especially natural raw materials) is unavailable.
True
False
What is a business plan?
Written document that only outlines the business practices of the new business.
Written document that describes the financial aspects of the business.
Written document that only describes the ownership of the business.
Written document that describes all the steps necessary for opening and operating a successful business.
