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Chapter 3: Strategic Initiatives for implementing CA

Total questions: 20

Worksheet time: 12mins

Name
Class
Date
1.

High profile strategic initiatives that organizations can implement are as follows EXCEPT:

a)

Business Process Reimagining

b)

Supply Chain Managment

c)

Customer Relationship Management

d)

Enterprise Resource Planning

2.

A standardized set of activities that accomplish a specific task is called:

a)

Business process

b)

Commerce process

c)

Business reengineering

d)

Business task

3.

Business Process Reengineering is the analysis and redesign of workflow within an enterprise only.

a)

True

b)

False

4.

How many main links does a supply chain have?

a)

2

b)

3

c)

4

d)

5

5.

Which of the following statements is correct?

a)

Materials flow from suppliers and their downstream suppliers at all levels

b)

Materials flow from suppliers and their downstream customers at all levels

c)

Materials flow from suppliers and their upstream suppliers at all levels

d)

Materials flow from customers and their downstream suppliers at all levels

6.

The five basic supply chain activities are:

a)

Plan-Source-Make-Return-Deliver

b)

Plan-Source-Deliver-Make-Return

c)

Plan-Make-Source-Deliver-Return

d)

Plan-Source-Make-Deliver-Return

7.

What can effective and efficient SCM systems do?

a)

Increase the power of its buyers

b)

Decrease its own supplier power

c)

Decrease the power of its buyers

d)

Decrease efficiencies while seeking a competitive advantage through cost leadership

8.

Increasing customer loyalty and retention is one of the prime objective of Customer Relationship Management.

a)

True

b)

False

9.

CRM is just a technology that an organization must embrace on an enterprise wide level.

a)

True

b)

False

10.

CRM can do the following EXCEPT:

a)

Identify types of suppliers

b)

Design individual customer marketing campaigns

c)

Treat each customer as an individual

d)

Understand customer buying behaviors

11.

One of the following systems is NOT part of Customer Relationship Management System:

a)

Accounting System

b)

Order Fulfilment System

c)

Inventory System

d)

Enterprise Resource System

12.

Help organizations identify their customers across other applications: CRM (a)   technology

13.

Help organizations segment their customers into categories such as best and worst customers: CRM (a)   technologies.

14.

Help organizations make predictions regarding customer behavior such as which customers are at risk of leaving: CRM (a)   technologies

15.

"How many customers do we have?" is an example of CRM ______ technology

a)

reporting

b)

analyzing

c)

predicting

16.

"How much inventory do we need to preorder? " is an example of CRM ________ technology.

a)

reporting

b)

analyzing

c)

predicting

17.

The employee's ability to view enterprise wide information on all business operations is an important feature of ______

a)

BPR

b)

SCM

c)

CRM

d)

ERP

18.

Global sales report, global manufacturing report and global shipping report are some of the output generated by _____ systems.

a)

BPR

b)

SCM

c)

CRM

d)

ERP

19.

Effective and efficient SCM systems can enable an organization to create entry ________ thereby ________ the threat of new entrants.

(a)  

20.

Support customers and product returns are among the first activities of SCM.

a)

True

b)

False