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WorksheetsInternet Marketing
Total questions: 15
Worksheet time: 15mins
What is SEO
Search Engine Organization
Search Engine Optimization
Search Expert Optimizer
So Easy Office
Choose the CORRECT objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing visibility of a website
Increasing brand awareness
Select the first thing to do before doing SEO.
Create a website
Get an html training
Define your headings
Define a marketing strategy
Identify the most used search engine on the internet.
Bing
Baidu
Yahoo
What does SERP mean?
Stop eating rice pudding
search engine results page
search engine resource page
search engine resource program
Choose the INCORRECT factor for SEO
A website needs to be valuable enough to attract both visitors and links naturally
A website should retain visitors and make sure they are willing to return
A website needs to have a best-selling article to increase its popularity
A website should successfully convert visitors
What are "keyword phrases"?
Words that are used by advertisers in SEO, or by visitors who are using search engines to find information.
Words used to encourage a prospect to take a particular action.
Words that summarize the main idea of the landing page.
Words used to evaluate the success of an organization or of a particular activity.
When researching keywords, what questions should you ask yourself?
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search using these keywords?
Will this traffic result in financial rewards or other organizational goals?
All the above
Select ALL correct statements
Search Engine Marketing is a form of Internet Marketing that involves the promotion of websites by increasing their visibility in search engine result pages (SERPs)
Google is the most dominant Search Engine.
Organic results or natural results are marketing techniques that can be optimised paying Google for positioning.
In order to get lots of search engine traffic, we need to make sure that no actual words that customers search can be found in our websites.
You pay a set cost each time someone clicks on your ad.
Content network
CPC (cost per click
PPC (pay per click)
CTR (click through rate)
Which of the following is not a form of PPC advertising?
Social Network advertising
Display advertising
Search advertising
Email advertising
Pay per click advertising....
Provides natural results
Provides sponsored results
Prompts users to follow a conversion funnel
Appears after clicking on a search result
Improving visibility and ranking of websites in search engines by purchasing ads on several search engines
SEM (search engine marketing)
SEO (search engine optimization)
SERP (search engine results page)
Link building
Increasing traffic to a website by helping it rank higher in organic, or non-paid, search result.
SEM (search engine marketing)
SEO (search engine optimization)
SERP (search engine results page)
Link building
Choose the CORRECT statement about page speed.
Refers to how fast your site loads for a user
Refers to how fast your site loads for Google
Refers to how fast your heading loads
Refers to how fast Google crawls your page
