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WorksheetsCHAPTER 7 Social, Mobile and Local Marketing
Total questions: 20
Worksheet time: 7mins
A Google survey found that over __ % of U.S. consumers use smartphones and tablet computers to conduct local searches.
80%
20%
70%
30%
Location based services include the option below, EXCEPT
Personal navigation
Friend-finder
In-store messaging
Point of interest
How many type of location based marketing techniques?
2
4
3
1
Which one is NOT the responsibilities of social media associate?
Creating and editing report
Renovate spaces & existing environments, to make them more accessible
Writing and editing blog post
Brainstorming strategies for social media marketing efforts
What is social marketing ?
Positively influences the perceptions of audiences
To ensure policy is based on an understanding of people's lives.
Commercial marketing techniques
Approach used to develop activities aimed at changing or maintaining people
What is the most popular site in social marketing players?
Tiktok
Which one is true about mobile marketing campaigns?
Mobile Ads
Mobile Legend
Mobile Tools
Mobile Website
Social Marketing players is the most popular sites for over 90%
False
True
The social marketing process consists of the following, EXCEPT:
Fan Acquisition
Engangement
Brand Growth
Amplification
Which social network is known as the largest repository of deeply personal information?
Which is one of the typical Twitter marketing campaign?
Intergrate with Facebook and Instagram
Display Link button liberally
Follow others relevant to your content and conversation
Use comment and feedback tools
Advertisers can be in near complete control when using TV ads
True
False
Which step in a typical Facebook Marketing Campaign is true?
Social media management systems
Facebook Page Insights
Analytics providers
Develop a community of users
Three Twitter marketing tools which are Promoted Tweets, Promoted Trends,and ___.
Analytics providers
Promoted Accounts
Amplification metrics
Engagement metrics
Four steps of Twitter marketing campaign, EXCEPT
Encourage brand involvement through video, rich media, contests
For larger budgets, use Promoted Trends and TV ad retargeting
Follow others relevant to your content and conversation
Experiment with simple Promoted Tweets
Software application for an IP-capable mobile device which requires knowledge about where the mobile device is located
Short message service (SMS)
Push notification
Multimedia message service (MMS)
Location-based services (LBS)
Multimedia message service (MMS) is machine-readable codes used to transmit information to consumers
True
False
Cellular phone which performs many of the functions of a computer
Short message service (SMS)
Opt-out
Smartphones
Tablets
Fan Acquisition is one of the steps in social marketing ?
False
True
Marketing which takes place via mobile devices; makes use of the mobile features to create marketing campaigns based on a customer's preference
Mobile advergaming
Mobile marketing
Tablets
Mobile advergaming
