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Group 10 Quiz

Total questions: 20

Worksheet time: 15mins

Name
Class
Date
1.

It is important for the business to identify the needs of consumer, to reach them effectively and also to deliver clear messages.

a)

Promotional Community Strategy

b)

Advertising

c)

Promotion

d)

Direct Marketing

2.

It is the process of sending and receiving a message.

a)

Promotion Strategy

b)

Transmitter and Receiver Process

c)

Promotional Communication Process

d)

Direct Mail Marketing Process

3.

It is used of big companies to promote their products publicly.

a)

Snail Mail

b)

Sponsorships

c)

Public Relations

d)

Sales Promotion

4.

It is the method of selling products or services through phone calls.

For example: High ticket items

a)

Direct Email Marketing

b)

Catalogs

c)

Telemarketing

d)

Professional Selling

5.

Engage consumers with challenges or competitions to win prizes without requiring a purchase.

a)

Public Relations

b)

Sweepstakes

c)

Contest

d)

Secret walang clue

6.

A marketing activity that business-to-business (B2B) companies engage in to attract more costumers.

a)

Trade Promotion

b)

Advertising

c)

Direct Marketing

d)

I miss you so much darling

7.

It involves paying a fee to have your name associated with different things.

a)

Advertisement

b)

Commercial

c)

Sponsorship

d)

B2B

8.

The more customers your B2B company gains, the more likely your profits are to increase.

a)

Company Profit Increase

b)

Trade Promotion

c)

Decline

d)

Maturity

9.

It is the journey start from the day its just an idea to the day it's finally removed from the market.

a)

Growth

b)

Product Life Cycle

c)

Introduction

d)

Maturity

10.

What stage the company takes convincing tactics to persuade the consumer to buy their products over their competitors.

a)

Decline

b)

Type of product and type of purchase decision

c)

Maturity

d)

Product Life Cycle

11.

It maximizes impact and optimizes budgets. It also provides flexibility to adapt to changing market conditions and consumer preferences.

(a)  

12.

Companies must monitor competitors ads and adjust strategies for a competitive edge by differentiating products based on price, quality, or usage through various promotional methods.

(a)  

13.

This process involves tailoring web pages to match popular search phrases and is cost effective for companies optimizing their online presence.

(a)  

14.

They ensure the targeted market receives clear messages and can persuade visitors to sign up for email lists quickly.

(a)  

15.

It is the process of informing, assisting and persuading people to buy a product through direct personal contact. It involves face to face communication between a seller and a buyer.

(a)  

16.

This method is based on a strategy to invest less, the same for more than a competitor.

(a)  

17.

It is the person who is responsible for assisting customers as they consider their purchases.

(a)  

18.

(a)   is a dynamic and evolving space where personal and business use overlap.

19.

What characteristics of the target market are needed?

(a)  

20.

What stage use pull and push strategies?

(a)