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WorksheetsFInal Test DM
Total questions: 20
Worksheet time: 10mins
1. A key technique for generating organic quality visitors to a website called as...
SEO (Search Engine Optimisation)
SEM (Search Engine Marketing)
Opt in email marketing
Online partnership
2. Digital channel media which using legal permission-based emailing to prospects or customers known as...
Interactive display advertising
Opt-in email marketing
Online partnership
SEM
3. Software processes employed by search engines to index web pages of registered sites on a regular basis. They crawl link between pages and record the references URL of a page for future analysis name as...
Query
Hyperlink
Robot Spider
Ranking
4. Online channel media which related with content marketing which can involve working with influencer to feature content that has been developed. It results communication techniques improvement such partnership marketing and social media marketing.
SEO
SEM
Affiliate marketing
Online PR
5. The picture shows digital channel marketing model from..
Email marketing
Affiliate Marketing
Viral marketing
Online PR
6. In performance measurement stage, there are some channel of measurement such as channel buyer behaviour. The key ratio can be measured by...
cost per acquisition (CPA) and cost per sale (CPS)
bounce rate and home page views
conversion rate to purchase
conversion rate to register
7. Performance measurement is needed to help users to analyse appropriate data. Here are some popular analytics data functions...
Reporting and visualise dashboard
Showing past performance
Optimizing campaign performance and Testing
All answers are correct
8. An online technique metrics collection and research methods that has structured experiments to review influence of on page variable to improve conversion from website is called as...
AB and multivariate testing
Server based log
browser based site activity data
online questionnaire
9. As part of content marketing, which requires that existing businesses must act more like publishers. So, we need to plan priorities and schedules for different content types we can provide...
Blog
Editorial calendar
community content
news release
10. Software tools which permit business users to contribute web content, while an administrator keeps control of the format and style of the website and the approval process is...
Content management system
Performance management system
Editorial calendar
Control management system
11. A relevant context (text, image, video) to search engine which provide information to visitors, engage with them, convince them to take a desired action is called...
Call to action
Copy writing
Content
Blog
12. A profile that a writer creates to embody the characteristics of the target audience for whom he or she is writing...
Content
Call to action
Persona
Copy writing
13. A short, descriptive instruction that explicitly tells a reader what to do. You need to put this instruction when create a copywriting.
Hyperlink
Heading
Value proposition
Call to action
14. Social media advertising is a form of online advertising that takes place on social media networks. There are some core principle we need to know about social media ads, except...
know social media user devices
know how to match with their content
test your social media ads
slow respond post to your target
15. When social media advertiser implementing its objective, there are three types of objective they need to take...
awareness, consideration, and conversion
brand awareness, reach, and traffic
promote brand, awareness, and video views
all answers are orrect
16. A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly- defined audience — and, ultimately, to drive profitable customer action...
Content creator
Content marketing
Copy writing
Viral marketing
17. In creating content, content creator should not consider about content strategy like...
substance
structure
workflow
government
18. A tone of voice for your brand and the style in which it engages with its customers is useful guide for ensuring the content that you create. It is called as...
Brand story
Brand essence
Engagement
Content themes
19. To create relevant content strategy, creators must be true to the brand essence, not merely focused directly on sales, but also speak to the interests of the audience. Thus, the creators of content should creating...
Themes
Brand essence
POV
Context
20. The process of optimising conversion rate through generating element of your site or apps and validating through AB and multivariate testing...
Run test
Customer relationship management
Conversion optimation
Conversion rate
