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FInal Test DM

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

1. A key technique for generating organic quality visitors to a website called as...

a)

SEO (Search Engine Optimisation)

b)

SEM (Search Engine Marketing)

c)

Opt in email marketing

d)

Online partnership

2.

2. Digital channel media which using legal permission-based emailing to prospects or customers known as...

a)

Interactive display advertising

b)

Opt-in email marketing

c)

Online partnership

d)

SEM

3.

3. Software processes employed by search engines to index web pages of registered sites on a regular basis. They crawl link between pages and record the references URL of a page for future analysis name as...

a)

Query

b)

Hyperlink

c)

Robot Spider

d)

Ranking

4.

4. Online channel media which related with content marketing which can involve working with influencer to feature content that has been developed. It results communication techniques improvement such partnership marketing and social media marketing.

a)

SEO

b)

SEM

c)

Affiliate marketing

d)

Online PR

5.

5. The picture shows digital channel marketing model from..

a)

Email marketing

b)

Affiliate Marketing

c)

Viral marketing

d)

Online PR

6.

6. In performance measurement stage, there are some channel of measurement such as channel buyer behaviour. The key ratio can be measured by...

a)

cost per acquisition (CPA) and cost per sale (CPS)

b)

bounce rate and home page views

c)

conversion rate to purchase

d)

conversion rate to register

7.

7. Performance measurement is needed to help users to analyse appropriate data. Here are some popular analytics data functions...

a)

Reporting and visualise dashboard

b)

Showing past performance

c)

Optimizing campaign performance and Testing

d)

All answers are correct

8.

8. An online technique metrics collection and research methods that has structured experiments to review influence of on page variable to improve conversion from website is called as...

a)

AB and multivariate testing

b)

Server based log

c)

browser based site activity data

d)

online questionnaire

9.

9. As part of content marketing, which requires that existing businesses must act more like publishers. So, we need to plan priorities and schedules for different content types we can provide...

a)

Blog

b)

Editorial calendar

c)

community content

d)

news release

10.

10. Software tools which permit business users to contribute web content, while an administrator keeps control of the format and style of the website and the approval process is...

a)

Content management system

b)

Performance management system

c)

Editorial calendar

d)

Control management system

11.

11. A relevant context (text, image, video) to search engine which provide information to visitors, engage with them, convince them to take a desired action is called...

a)

Call to action

b)

Copy writing

c)

Content

d)

Blog

12.

12. A profile that a writer creates to embody the characteristics of the target audience for whom he or she is writing...

a)

Content

b)

Call to action

c)

Persona

d)

Copy writing

13.

13. A short, descriptive instruction that explicitly tells a reader what to do. You need to put this instruction when create a copywriting.

a)

Hyperlink

b)

Heading

c)

Value proposition

d)

Call to action

14.

14. Social media advertising is a form of online advertising that takes place on social media networks. There are some core principle we need to know about social media ads, except...

a)

know social media user devices

b)

know how to match with their content

c)

test your social media ads

d)

slow respond post to your target

15.

15. When social media advertiser implementing its objective, there are three types of objective they need to take...

a)

awareness, consideration, and conversion

b)

brand awareness, reach, and traffic

c)

promote brand, awareness, and video views

d)

all answers are orrect

16.

16. A strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly- defined audience — and, ultimately, to drive profitable customer action...

a)

Content creator

b)

Content marketing

c)

Copy writing

d)

Viral marketing

17.

17. In creating content, content creator should not consider about content strategy like...

a)

substance

b)

structure

c)

workflow

d)

government

18.

18. A tone of voice for your brand and the style in which it engages with its customers is useful guide for ensuring the content that you create. It is called as...

a)

Brand story

b)

Brand essence

c)

Engagement

d)

Content themes

19.

19. To create relevant content strategy, creators must be true to the brand essence, not merely focused directly on sales, but also speak to the interests of the audience. Thus, the creators of content should creating...

a)

Themes

b)

Brand essence

c)

POV

d)

Context

20.

20. The process of optimising conversion rate through generating element of your site or apps and validating through AB and multivariate testing...

a)

Run test

b)

Customer relationship management

c)

Conversion optimation

d)

Conversion rate