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WorksheetsCHAPTER 8
Total questions: 20
Worksheet time: 23mins
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
There are several reasons why it is important to gain permission before marketing by email to a prospect. Which of the following is NOT one of those reasons?
To protect company reputation
To avoid legal action
To avoid being considered spammer
To better understand our customers
What is an advantage of Email Marketing?
It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize
In email marketing, what is "hard bounce"?
Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviating
reason like a non-existent address
Failed delivery of email due to a deviating reason like an
overloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck
Email is stand for
Electronic Parcel
Electronic Mail
E Commerce
Inbox
Below is examples of email services provider EXCEPT:-
Hotmail
Gmail
Outlook mail
FB Messenger
Which platform user have to sign in with an email account? You can choose more than one correct answer.
Email Marketing should____________ (more than one answers correct)
Be brief
Describe your product & include CTA
Getting Spam
Be interesting & Creative
Which is NOT the objective of email marketing?
To promote product & services
To build Customer loyalty
To increase level of interest
To be viral & famous
Choose the advantages of Email Marketing. (More than 1 answers correct)
Many hassle & so much to do
Too Costly
Do more marketing in less time
Delivery can be scheduled in a automatic & timely manner
It is a collection of names & addresses used by an individual or organizations to send material to multiple recipients. This definition refer to:-
Inbox
Draft mail
Spam mail
Mailing list
What type of email based on the following image? (based on what we learnt) :-
Build Customer Loyalty
Increase level of interest
Promote Product / Service
Educate and Informs
What are some of the Best Practices about Email Marketing?
Keep It Simple
Focus on Your Subject Line
Forget the CTA
Personalize the sender name
What is the primary advantage of using email marketing?
It is a cost-effective way to reach a large audience
It is difficult to measure the success of email campaigns
It is not customizable for different target audiences
It is not a popular communication channel
Which of the following is NOT a common objective of email marketing?
To build brand awareness
To increase customer engagement
To reduce website traffic
To generate leads and conversions
Why is it important to obtain permission before sending marketing emails?
To avoid legal repercussions
To ensure the email is marked as spam
To make the email more generic
To increase the chances of hard bounce
What is the primary purpose of email marketing?
To increase customer engagement
To reduce website traffic
To generate leads and conversions
To build brand awareness
Which of the following is NOT a common benefit of email marketing?
To increase customer engagement
To reduce website traffic
To generate leads and conversions
To decrease brand awareness
What is the significance of a double opt-in process in email marketing?
It increases the chances of hard bounce
It ensures that subscribers are genuinely interested
It decreases the open rate of emails
It makes the emails less personalized
What is a common method for consumers to receive marketing messages?
Signing up for a newsletter
Following on social media
Visiting the company’s website
All of the above
