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WorksheetsConsumer Behavior Quiz 2
Total questions: 19
Worksheet time: 10mins
Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.
Individuals, businesses, private
Businesses, households, public
Individuals, households, personal
Businesses, households, conspicuous
MySpace.com and YouTube are both examples of ________
buzz marketing
opinion leaders
social networks
early adopters
Maslow's theory is that ________ can be arranged in a hierarchy.
stimuli
beliefs and attitudes
perceptions
human needs
________ describes changes in an individual's behavior arising from experience.
Lifestyle
Learning
Perception
Cognitive dissonance
The buying process starts with ________, in which the buyer recognizes a problem.
need recognition
information search
product awareness
product interest
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called ________.
cognitive dissonance
selective attention
subliminal retention
cognitive inertia
Consumer buyer behavior is the buying behavior of___________
manufacturers
reseller
final consumers
wholesalers
________ refers to the unique psychological characteristics that distinguish a person or group.
Personality
Lifestyle
Status
Attitude
Role
What is one way that social class is NOT measured?
occupation
education
income
number of children in the family
house type
A baby boomer decides to purchase a BMW to impress others with her success. This illustrates the importance of understanding the role of ________ in the marketing process.
personality
motive
attitude
learning
perception
Maslow's theory is that human needs–-including physiological, safety, social needs, esteem, and self-actualization needs–-are arranged in a hierarchy and that an unsatisfied need motivates an individual to take action to satisfy it.
TRUE
FALSE
According to Maslow's theory, safety and social needs must be fulfilled after self-actualization needs.
TRUE
FALSE
Any individual who purchases goods and services from the market for his/her end-use is called a..................
Customer
Purchaser
Consumer
All these
The consumer market is made up of which of the following?
A) individuals who acquire goods or services for personal consumption
B) households that purchase goods or services for personal consumption
C) businesses that purchase goods and services
D) A and B
E) all of the above
________ refers to the unique psychological characteristics that distinguish a person or group.
Personality
Lifestyle
Status
Attitude
Role
What is Consumer Perception?
The process by which an individual selects, organizes and interprets message into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets stimuli/sensations into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets products/services into a meaningful and coherent Picture of the world
The process by which an individual selects, organizes and interprets products/services into a meaningful consumer offerings.
Consumer Perception refers to .....
consumer's awareness, their impressions, and their opinions about our business, products, and brand.
products awareness, impressions, and opinions about our business, products, and brand.
products/services, and their opinions about our business, products, and brand
consumer's impressions, and their opinions about our business, products, and brand
Which includes Sensory Receptors are.....
Sight, Sounds, Smells, Taste, Textures
Eyes, Ears, Nose, Mouths, Skin
Light, Sounds, Nose, Hands, Legs
Eyes, Ears, Hands, Mouth, Skin
Selection (of Stimuli) depend on....
Exposure, Attention, Interpretation
Nature of stimuli
Consumer's previous experience
Nature os stimuli, Consumer's previous experience, Consumer's motive.
