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WorksheetsTHE ROLE OF MARKETING
Total questions: 16
Worksheet time: 7mins
What is the main role of Marketing?
Generate incomes for businesses.
Selling and advertising.
Promote products and persuade people.
Satisfy consumer needs or demands.
What is the relationship between Marketing and Finance?
The price of the products.
Set appropriate budget to do marketing researches.
There is not relationship.
The payment of labors.
What is the relationship between Marketing and Human resources?
There is no relationship
Recruitment of extra labor force in sales and production departments due to the increase of sales in the company.
The good environment in the company.
More sale assistant to sale the products
What is the relationship between Marketing and Operation management?
There is no relationship
They work together to ensure that the products development meet the specifications of the customers.
Operation department develops the product.
Marketing department develops the product.
What is Marketing Mix?
The combination of many ideas in publicity.
The mix of businesses in the market.
The mix of marketing researches.
The mix of strategies applied in promoting a new product.
What are the four Ps of Marketing Mix of goods?
Planning, preparing, production, promotion.
Presentation, practice, production, planning.
Price, product, promotion and place.
Place, presentation, production, promotion
Marketing mix are the key elements of a marketing strategy that ensure the successful marketing of a product.
TRUE
FALSE
Key segment is a sub group of consumers with different tastes in a given market.
TRUE
FALSE
In selling goods, business can focus on specific characteristics that appeal to the customer.
TRUE
FALSE
Knowledge of market size assists firms in identifying their market growth and in calculating market share.
TRUE
FALSE
Niche market is a big or more general market segment.
TRUE
FALSE
An increase in market shares could mean that business is successful.
TRUE
FALSE
Consumer profile are the characteristics of consumers of a particular product in different markets based on their gender, age, and income levels, among other characteristics.
TRUE
FALSE
A market leader is not a good influence on other businesses or competitors.
TRUE
FALSE
Unique selling point is a product`s feature that differentiates it from other competing products in the market.
TRUE
FALSE
Market size
The percentage change in the total market size over a period of time.
The use of the 4 Ps of product, price, place and promotion in the marketing.
A firm with the highest market share in a given market.
The total sales of all firms in a market
