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WorksheetsDIGITAL MARKETING
Total questions: 20
Worksheet time: 10mins
Email marketing is....
Highly targeted and customisable
Expensive
Difficult to set up, test and track
None of the others
What is an advantage of Email Marketing?
It does not take much for email to be marked as spam
Many consumers are email fatigued
It's highly measurable, and databases can be easily segmented.
When the list of subscribers is too large, it's difficult to customize
In email marketing, what is "hard bounce"?
Deflection, event where an object collides against a plane surface, in a hard way.
Failed delivery of email due to an undeviating
reason like a non-existent address
ailed delivery of email due to a deviating reason like an
overloaded inbox
2000 film starring Gwyneth Paltrow and Ben Affleck
In email marketing, what is "soft bounce"?
Deflection, event where an object collides against a plane surface in a soft way.
Failed delivery of email due to an undeviating
reason like a non-existent address.
Failed delivery of email due to a deviating reason like an overloaded inbox.
2000 film starring Gwyneth Paltrow and Ben Affleck.
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
Goods
Services
Marketing
Tangible
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
All of the above
the customer review of a product on an E-Commerce website.
Awareness about the brand
Awareness about the product
Experience the product
Both a&c
The simulation of human intelligence processes by machines
Computer Intelligence
Artificial Intelligence
Content Marketing
Marketing Intelligence
*E-mails and wireless marketing also fall into the category of e-marketing.
TRUE
FALSE
E marketing is Cheaper than Traditional Marketing
False
True
Disadvandage of E marketnig
Risky
Expensive
Technology Dependent
Interactive
Advantages of E marketeing (2 answers)
Cost-Efficient
Less Risky
Worldwide Competition
Privacy & Security Issues
Video Marketing is the Best Practice for SEO?
True
False
Internet article marketing is used to promote the authors' expertise of their market, products or services online via email and social media
True
False
___________is the process of promoting some products of certain brands and earning your commission out of every sale.
Email Marketing
Article Marketing
Blog Marketing
Affiliate Marketing
______ is the process of reaching your home business' target market through the use of a blog.
Blog Marketing
Social Marketing
Email Marketing
Video Marketing
Social media is a great source of directly communicating with your customers to increase your product awareness.
True
False
Methods of E Marketing
Social Media
Blogging
All the above
Maintenance Cost is a disadvantage of E-marketing
True
False
