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WorksheetsPublic Relations
Total questions: 17
Worksheet time: 14mins
Public relations is about one-way communication from the business to stakeholders
True
False
When there is crisis management, the PR department identifies a possible problem and preempts negative publicity.
True
False
The purpose of PR is to change people's perceptions and attitudes towards the business and create a positive image of the business.
True
False
For public relations to be successful it should be:
planned
a management function
two-way communication
be in the interest of the public
secretive
PR should be...
systematic
spontaneous
chaotic
A stakeholder is... (choose the most correct answer)
anybody who is affected by the business or who in turn could have an impact on the success of the business.
someone who is either an employee, owner or customer of the business.
anyone who lives in the community the business is physically located in.
Anyone who has made an investment in the business.
Unions that represent employees are seen as...
internal stakeholders.
external stakeholders.
Shareholders are considered to be...
internal stakeholders.
external stakeholders.
Which of the following are external stakeholders?
customers
suppliers
the media
the product
Internal marketing is also known as (a) marketing.
to ensure successful internal marketing, a company should...
find out what employees feel and think.
use newsletters, bulletin boards, emails or any other form of communication to reach employees and inform them about plans and expectations.
reward employees and celebrate good suggestions and work done.
keep information about company plans and expectations away from the "bad apples".
For PR to have a true impact it is important that a proper process is followed to ensure the maximum impact of the message.
True
False
Which of the following are key elements to a sound PR process?
Research
Action
Communication
Evaluation
True or false? Both Public Relations and Marketing deal with the business' internal and external relationships.
True
False
True or false? The objective of Marketing is to ensure that the product/service is sold via appropriate distribution channels at a right price that the consumer will perceive as fair.
True
False
The potential audience of PR is...
Local authorities.
Suppliers.
Financial groups.
All of the above.
None of the above.
Public relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public.
True
False
